MOMENTO

The business operates as a programmatic ad‑tech intermediary for mobile in‑app advertising. It runs an OpenRTB‑based ad exchange and supporting SDKs/mediation adapters that enable bids from demand partners to compete for publisher inventory. Value is created by improving monetisation for publishers (higher fill and landing rates, stable traffic handling) and by aggregating in‑app supply for buyers. Commercially, it functions as infrastructure rather than a media owner, relying on integrations with publishers, SSPs and DSPs to route traffic through its exchange and services.

Momento Inc. is a Republic of Korea–based ad‑tech company founded in 2021 that operates an OpenRTB ad exchange and related mobile advertising infrastructure focused on in‑app inventory. It provides an ad exchange, mediation adapters and SDKs that connect mobile app publishers and other supply partners with demand‑side platforms, ad networks and advertisers to transact programmatic campaigns.

The company generates revenue by intermediating programmatic ad spend, likely via revenue share or take‑rates on media flowing through its exchange and mediation stack. Its direct customers are mobile app publishers, app developers, supply‑side partners and demand partners (DSPs/advertisers) who integrate its services to monetise inventory or access in‑app traffic, rather than end‑consumers.