BidMachine

The business operates a two‑sided adtech platform built around an SDK-based supply integration and a programmatic exchange. On the supply side, mobile app developers and publishers integrate the SDK to expose their in‑app ad inventory and data signals. On the demand side, advertisers, agencies and demand‑side platforms buy this inventory via open RTB, private marketplace deals and user acquisition campaign products. Value is created for publishers through yield optimisation and access to aggregated demand, and for buyers through access to SDK-origin supply, campaign management and reporting. The platform sits in the transaction flow for each impression, using its infrastructure and integrations (including mediation adapters for third‑party platforms) to conduct auctions and deliver ads, and it retains a share of the media spend as its primary revenue source.

BidMachine is an in‑app advertising technology company focused on mobile app monetisation and programmatic media trading. It provides an SDK-first supply-side platform and in‑app exchange that connects mobile publishers’ inventory with advertisers and demand partners via real‑time bidding, private marketplace deals and user acquisition campaigns.

The company generates revenue through a net revenue share on media spend flowing through its SDK and exchange, keeping a take‑rate before paying publishers, and by selling inventory and managed campaigns to advertisers and agencies under CPM and fixed‑price models. Its core customers are mobile app developers and publishers seeking to monetise their apps, and advertisers, agencies and demand‑side platforms seeking in‑app inventory for performance and user acquisition campaigns.