TradPlus

The company operates as an advertising technology platform serving the mobile app ecosystem. It provides a mediation layer that aggregates multiple ad networks and bidding partners into a single interface for publishers, along with an exchange-style SaaS console and a programmatic routing platform for DSP connectivity. Value is created by simplifying technical integration for developers, centralising ad operations, and improving yield management across ad formats and geographies.

Revenue is most likely generated through a share of advertising spend (media margin / take-rate) and potentially platform or SaaS-style fees paid by publishers or demand partners for access to mediation, exchange controls, and programmatic connections. The SDK acts as the technical enabler for traffic, while the mediation and exchange products capture value by handling auction mechanics, routing, and optimisation at scale.

TradPlus is a China-based mobile advertising technology company focused on app monetisation and programmatic infrastructure for publishers. Through its mediation platform, exchange tooling and SDK, it helps mobile app and game developers connect to multiple ad networks and demand sources, manage waterfalls and bidding, and optimise in-app ad revenue across markets.

The firm appears to generate revenue as an ad monetisation and programmatic platform provider, likely via media take-rates or platform fees tied to ad spend flowing through its systems. Its customers are mobile app and game publishers, developers, and programmatic demand partners (DSPs) that require managed access to mobile ad inventory and tools to control yield and supply–demand connections.