vivo

Apple Plans Five iPhones Through 2027, Eyes Chinese Chips

Apple plans to introduce at least five new iPhone models between the second half of 2026 and the first half of 2027, and has increased its planned production of foldable iPhones to about 10 million units, Nikkei Asia reported. The company has secured components for roughly 80 million smartphones for H2 2026 and its total smartphone production for 2026 is expected to exceed 220 million units. Bloomberg reported Apple is in talks to source memory chips for devices sold in China from Chinese manufacturers ChangXin Memory Technologies and Yangtze Memory Technologies; those negotiations were described as ongoing and Apple has not confirmed them. The reporting frames these moves against an industrywide memory shortage driven by AI datacenter demand and notes Apple’s scale gives it stronger sourcing power than many Chinese rivals.

Unlocking Ad Potential: Beyond Apple and Google

ADZINE interviews Robert Wildner about how alternative app stores and mobile OEMs offer advertising opportunities beyond Google and Apple. Wildner explains that OEMs like Samsung, Xiaomi, Huawei, Vivo, and Oppo operate app stores such as Galaxy Store and App Gallery, enabling access to previously hard-to-reach audiences. OEMs claim to cover 86 percent of the global Android market and reach 1.5 billion daily active users, with advantages in engagement, targeting, and potentially lower costs due to fewer intermediaries. Their tech stack includes API access to ad inventories via OEM integrations and real-time campaign optimization, with data on device type, model, OS version, behavior, demographics, geography, and context. The firm recently became a marketing partner for Samsung Galaxy Store in Europe, gaining direct access to Samsung's EU user base. The conversation also covers the DMA's impact, noting increased opportunities for alternative stores and Avow's push to diversify mobile advertising channels.

News auf dem Sperrbildschirm entpuppen sich als lukratives Geschäftsmodell

Taboola has expanded its discovery platform by launching Taboola News on smartphones, extending from article feeds to system-level access on the lock screen as wallpaper and through push notifications. The service curates personalized content from Taboola's global publisher network in 25 languages and is now rolled out in 80 markets, with strong APAC and LATAM presence. Device manufacturers and mobile operators take a share to enable the feature, but Taboola monetizes via impressions and pays manufacturers from publisher-derived earnings. Taboola forecasts about $50 million in revenue for the year, supported by over 500 million visits to the Open Web. The rollout follows a Xiaomi deal (Germany included) and includes partnerships with Samsung, Oppo, Vivo, and OnePlus. Apple and Google remain competitors with their own news services. Adam Singolda, Taboola's CEO and founder, positions Taboola News as a central element of mobile news consumption.