Visma

Visma Software International AS is the operating entity behind visma.com and sits within the broader Visma group, a private provider of mission-critical business software. The company sells cloud-based ERP, accounting, payroll, HR, and adjacent workflow software through a portfolio of local and regional software brands. Its core customers are SMBs, accounting firms, mid-sized companies, larger enterprises, and selected public-sector organisations, with a strong concentration in Europe and a growing footprint in Latin America. The business model is recurring SaaS software sold on subscription, supplemented by implementation, integration, and related service revenue in some segments. Visma combines organic product development, localisation for national regulatory requirements, and serial acquisitions to expand into new markets and product areas. Its strategic position is strengthened by a high recurring revenue mix, regulatory tailwinds in digital accounting and e-invoicing, and AI embedded into core business workflows rather than sold as standalone foundational AI infrastructure.