ViewPay
ViewPay is a opt-in video monetisation platform for publishers and advertisers.
Analyst Perspective
ViewPay, operated by Markelys Interactive, is a French adtech company focused on helping digital publishers monetise paywalled or otherwise restricted content through opt-in video advertising. Its platform allows users to unlock access to content by watching a video ad, while also giving publishers tools for audience capture, email collection, registration, and subscription conversion. This positions the company as both a monetisation layer and a publisher workflow tool rather than a pure paywall vendor. The business serves two paying customer groups. Publishers use the ViewPay Publishing suite as a SaaS-like monetisation and audience development platform, while advertisers and agencies buy access to premium, high-attention video inventory delivered within these content unlock experiences. Revenue appears to come from a mix of software access and media monetisation, including premium video spend and revenue-sharing arrangements with publisher partners.
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Key insights about ViewPay
Category Differentiation
ViewPay is not a payment processor or BNPL provider despite the 'payment' wording in its product concept. It is an adtech platform that uses video advertising as a value exchange to unlock content and monetise publisher audiences.
ViewPay: About
ViewPay operates a hybrid adtech model. On the supply side, it integrates with publishers to place rewarded video unlock units around premium editorial content and related audience capture widgets. On the demand side, it packages that inventory for advertisers seeking fully completed, high-visibility video placements in premium publisher environments. Value is created by converting blocked or unsubscribed user attention into monetisable ad exposure and first-party audience signals, while helping publishers retain traffic and improve subscription conversion.
How ViewPay Works & Monetises
Business model analysis and core revenue streams
ViewPay uses a blended monetisation approach. The publisher-facing product is delivered as a proprietary platform integrated into publisher sites, which suggests software or platform access revenue tied to deployment and ongoing use. The advertiser-facing side monetises premium rewarded video inventory, with charging linked to completed and effective video exposures rather than simple served impressions. The company also appears to participate in media revenue share with publishers and may sell inventory directly through its own ad network when publishers do not commercialise it themselves.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Ad Format
ViewPay: Frequently Asked Questions
What is ViewPay?
ViewPay is a French adtech platform that lets publishers unlock content through opt-in video ads while also supporting audience capture and subscription conversion.
Who uses ViewPay?
Its main users are digital publishers, news media teams, advertisers, brands, and media agencies buying or monetising premium rewarded video inventory.
How does ViewPay make money?
It makes money through a mix of publisher platform revenue, premium video media spend, and revenue-share or network monetisation tied to completed ad exposures.
Company Facts
- Founded
- 2013
- Headquarters
- 13 rue Dautancourt, 75017 Paris, France
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- viewpay.tv