ViewPay

ViewPay operates a hybrid adtech model. On the supply side, it integrates with publishers to place rewarded video unlock units around premium editorial content and related audience capture widgets. On the demand side, it packages that inventory for advertisers seeking fully completed, high-visibility video placements in premium publisher environments. Value is created by converting blocked or unsubscribed user attention into monetisable ad exposure and first-party audience signals, while helping publishers retain traffic and improve subscription conversion.

ViewPay, operated by Markelys Interactive, is a French adtech company focused on helping digital publishers monetise paywalled or otherwise restricted content through opt-in video advertising. Its platform allows users to unlock access to content by watching a video ad, while also giving publishers tools for audience capture, email collection, registration, and subscription conversion. This positions the company as both a monetisation layer and a publisher workflow tool rather than a pure paywall vendor.

The business serves two paying customer groups. Publishers use the ViewPay Publishing suite as a SaaS-like monetisation and audience development platform, while advertisers and agencies buy access to premium, high-attention video inventory delivered within these content unlock experiences. Revenue appears to come from a mix of software access and media monetisation, including premium video spend and revenue-sharing arrangements with publisher partners.