ViewPay
Opt-in video monetisation platform for publishers and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Markelys Interactive SAS
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 13 rue Dautancourt, 75017 Paris, France
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- viewpay.tv
What ViewPay does
ViewPay operates a hybrid adtech model. On the supply side, it integrates with publishers to place rewarded video unlock units around premium editorial content and related audience capture widgets. On the demand side, it packages that inventory for advertisers seeking fully completed, high-visibility video placements in premium publisher environments. Value is created by converting blocked or unsubscribed user attention into monetisable ad exposure and first-party audience signals, while helping publishers retain traffic and improve subscription conversion.
Category differentiation
ViewPay is not a payment processor or BNPL provider despite the 'payment' wording in its product concept. It is an adtech platform that uses video advertising as a value exchange to unlock content and monetise publisher audiences.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ViewPay, operated by Markelys Interactive, is a French adtech company focused on helping digital publishers monetise paywalled or otherwise restricted content through opt-in video advertising. Its platform allows users to unlock access to content by watching a video ad, while also giving publishers tools for audience capture, email collection, registration, and subscription conversion. This positions the company as both a monetisation layer and a publisher workflow tool rather than a pure paywall vendor. The business serves two paying customer groups. Publishers use the ViewPay Publishing suite as a SaaS-like monetisation and audience development platform, while advertisers and agencies buy access to premium, high-attention video inventory delivered within these content unlock experiences. Revenue comes from a mix of software access and media monetisation, including premium video spend and revenue-sharing arrangements with publisher partners.
Business model & monetisation
ViewPay uses a blended monetisation approach. The publisher-facing product is delivered as a proprietary platform integrated into publisher sites, which suggests software or platform access revenue tied to deployment and ongoing use. The advertiser-facing side monetises premium rewarded video inventory, with charging linked to completed and effective video exposures rather than simple served impressions. The company also appears to participate in media revenue share with publishers and may sell inventory directly through its own ad network when publishers do not commercialise it themselves.
- Publisher platform access and integration
- Software Subscription
- Rewarded video media spend from advertisers
- Percentage Take-Rate
- Publisher revenue share on monetised inventory
- Percentage Take-Rate
- Managed inventory sales through own ad network
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ViewPay
IAB vendor record: 571
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 4, 7, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about ViewPay
What is ViewPay?
ViewPay is a French adtech platform that lets publishers unlock content through opt-in video ads while also supporting audience capture and subscription conversion.
Who uses ViewPay?
Its main users are digital publishers, news media teams, advertisers, brands, and media agencies buying or monetising premium rewarded video inventory.
How does ViewPay make money?
It makes money through a mix of publisher platform revenue, premium video media spend, and revenue-share or network monetisation tied to completed ad exposures.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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