Viasat

Viasat operates an infrastructure-led communications model. It sells connectivity and communications services directly to households, small businesses and enterprises, then extends that base with sector-specific software for airlines, network operators and maritime customers. In aviation, it adds a media layer by controlling passenger engagement surfaces and selling associated advertising inventory to brands and agencies, sometimes as ancillary revenue shared with airline partners.

Viasat is a US-based communications company whose core business is satellite-enabled connectivity for residential, enterprise, aviation, maritime and government users. Based on the provided product set, it combines infrastructure-led connectivity services with software for network orchestration, aviation analytics, maritime operations and customer self-service. The company also operates an advertising and ancillary revenue business in aviation through Viasat Ads and passenger portals, monetising captive in-flight audiences for brands and agencies while supporting airline partners.

Its revenue model is therefore mixed: recurring subscriptions for connectivity and add-on services, software licensing or SaaS-style contracts for enterprise and operational tools, and media monetisation through in-flight advertising inventory. Its paying customers are primarily airlines, telecom and network operators, maritime operators, enterprise and government users, advertisers and agencies, with a smaller direct subscriber base in residential and small business connectivity.