Vantage Labs

Stargate Initiative Expands with Five New AI Datacenters

OpenAI, Oracle, and SoftBank announced five new U.S. AI datacenter sites under the Stargate infrastructure program. Combined with the flagship Abilene, Texas site and ongoing CoreWeave projects, the new sites bring Stargate to nearly 7 gigawatts of planned capacity and over $400 billion in investment across the next three years, putting the initiative on track to meet a $500 billion, 10-gigawatt commitment by the end of 2025. OpenAI and Oracle previously agreed to develop up to 4.5 gigawatts of additional capacity, representing a partnership exceeding $300 billion over five years. The announcement details site locations (including Shackelford County, TX; Doña Ana County, NM; a Midwest site in Wisconsin; Lordstown, OH; and Milam County, TX), projected job creation, and partnerships with SB Energy and other partners to accelerate large-scale AI compute deployment.

Pentaleap and Vantage Unite for Retail Media Revolution

Pentaleap and Vantage announced a strategic partnership to help retailers, marketplaces, and eCommerce platforms launch and scale their retail media networks. The collaboration aims to provide a unified path-to-purchase by combining Vantage's orchestration layer, which centralizes campaign planning, management, media buying, reporting and billing, with Pentaleap's ad-serving technology that connects major search advertising platforms and retail media DSPs via real-time bidding. The combined solution is designed to integrate onsite, in-store and offsite ad placements, offering modular, best-of-breed components that can deliver higher relevance and revenue from onsite ads and simplify deployment without requiring large technical teams. Executives Andreas Reiffen (CEO of Pentaleap) and Aran Hamilton (CEO and co-founder of Vantage) describe the partnership as representing the future of retail media, emphasizing flexibility and easier execution across all media touchpoints.

Kevel and Vantage Revolutionize Retail Media Management Together

Kevel, the API-based retail media ad serving provider, and Vantage, described as the Orchestration Layer for Retail Media, announced a partnership to help retailers, marketplaces, and ecommerce platforms more easily manage advertising operations. The collaboration combines Kevel’s customizable ad serving with Vantage’s workflow automation and data orchestration to deliver an end-to-end solution for building and running retail media networks. By integrating their platforms, the partners aim to streamline operations, boost ad personalization, and drive revenue growth through enterprise-wide collaboration. Key benefits highlighted include faster campaign launches—building networks in as little as 14 days and deploying campaigns in minutes—along with improved ROI, including over 20% reduction in campaign-level costs and a net revenue impact of +7%. Data utilization is enhanced by activating first-party data alongside Snowflake and Salesforce data. Quotes from Kevel’s Dylan Husler and Vantage’s Aran Hamilton underscore the strategic significance, with Home Depot and Slickdeals cited as early adopters.