Consumer Social Portals & Search · Publisher & Media Owner
X
Real-time social platform monetised through ads, subscriptions and creator tools.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- X Corp.
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- United States
- Company size
- >5,000
- Market cluster / sector
- Consumer Social Portals & Search
- Market role
- Publisher & Media Owner
- Official website
- twitter.com
What X does
X operates a proprietary, two-sided social platform. It attracts users, creators, publishers, and public figures through real-time public conversation and content distribution, then monetises the resulting audience and engagement through advertising inventory, subscriptions, creator-related transactions, APIs, and enterprise services. Advertisers buy access to platform-native inventory and targeting; users and organisations pay for premium account features and reduced advertising.
Category differentiation
X is the social platform formerly branded as Twitter, not an independent open-web demand-side platform or a separate xAI product. X Ads is its closed, platform-owned advertising system rather than an open-web DSP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
X Corp. is the private operator of X, the consumer social platform formerly known as Twitter. It distributes user-generated posts, news discussion, video, live content, and communities through web and mobile applications. Its ecosystem serves consumers and creators as users, while publishers, public figures, organisations, advertisers, agencies, e-commerce businesses, and app marketers use it for audience reach, communications, and paid activation. X generates revenue primarily from advertising sold against its owned social inventory through X Ads, supplemented by recurring X Premium subscriptions, business and organisation account variants, creator subscription activity, developer APIs, and enterprise solutions. X Ads gives advertisers and agencies self-serve campaign creation, targeting, measurement, conversion tracking, and commerce-oriented formats within X's first-party environment.
Business model & monetisation
Advertising is the primary commercial engine: advertisers and agencies set campaign budgets and pay for delivery of promoted content and performance campaigns through X Ads, with no stated minimum budget. Recurring subscription revenue comes from Basic, Premium, and Premium+ tiers, starting at US$3 per month or US$32 per year on the web, alongside business and organisation variants. Additional monetisation comes from creator subscription activity, developer APIs, and enterprise solutions. Creator Revenue Sharing was sunset on 7 September 2026 and is not a current standalone revenue product.
- X Ads
- Ad-Supported
- X Premium consumer subscriptions
- Content Subscription
- Business and organisation subscriptions
- Content Subscription
- Developer APIs and enterprise solutions
- Pay-per-Use
- Creator subscription activity
- Percentage Take-Rate
Products & capabilities
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Competitors & alternatives
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
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Questions about X
What is X?
X is a real-time social platform operated by X Corp. for public posts, conversation, video, live content, communities, and audience reach.
Who uses X?
Consumers, creators, public figures, publishers, organisations, advertisers, agencies, e-commerce businesses, and app marketers use X.
How does X make money?
X earns revenue from platform advertising, X Premium subscriptions, business account services, creator subscription activity, developer APIs, and enterprise solutions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
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