COMPANY

TV Link

TV Link is a regional TV and streaming advertising agency for SMEs.

Analyst Perspective

TV Link GmbH is a German TV marketing agency that packages and delivers regional television, Addressable TV and streaming advertising campaigns for small and medium-sized businesses. The company combines campaign strategy, creative production, media planning and implementation into a managed service, positioning TV advertising as accessible to local advertisers that do not have large media budgets or specialist internal teams. The company generates revenue from bundled campaign fees and media-related margins tied to campaign scope, duration and placement. Its direct customers are regional SMEs, local business owners and marketing decision-makers, with an additional partner route for agencies and resellers that want to offer TV and streaming campaigns to their own clients.

Analyst Signal Briefing

Updated: 21 Jun 2026

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Key insights about TV Link

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Category Differentiation

TV Link is a regional TV marketing agency and campaign service provider, not a broadcaster, streaming platform or standalone adtech software vendor. It sells managed advertising services rather than owning a self-serve media buying platform.

TV Link: About

TV Link operates a managed-service agency model. It acquires SME advertisers through direct consultation, develops campaign messaging, produces creative assets, plans regional TV and streaming media, and executes placements across broadcaster and streaming inventory. Value is created by simplifying a traditionally complex and high-minimum media channel into packaged offers that smaller advertisers can buy.

How TV Link Works & Monetises

Business model analysis and core revenue streams

TV Link monetises through managed service fees bundled into campaign packages for television and streaming advertising. Commercial value is tied to campaign duration, targeting scope, creative production and implementation, with additional margin captured through media buying and inventory packaging. The business also uses consultation-led sales and partner delivery as commercial acquisition channels.

Revenue Channels

Managed campaign deliveryService Fee

Media buying marginMedia Arbitrage

Creative productionService Fee

Partner-led deliveryService Fee

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

Connected TV (CTV) & OTT TV (linear)

Service

Affiliate & Performance Marketing Media & Campaign Planning Management & Strategy Consulting

TV Link: Frequently Asked Questions

What is TV Link?

TV Link is a German TV marketing agency that plans and executes regional TV, Addressable TV and streaming advertising campaigns for businesses.

Who uses TV Link?

TV Link is used by small and medium-sized businesses, regional advertisers, local marketing decision-makers, and agency partners that need outsourced TV campaign delivery.

How does TV Link make money?

TV Link makes money through bundled managed-service fees, creative production fees and margin on media buying tied to TV and streaming campaigns.

Company Facts

Headquarters: Germany
Core Segment: Agency & Consultancy
Official Link: tvlink.de