Trade House Media
Publisher monetisation software and managed ad operations partner.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Trade House Media Limited
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Tagus House, 9 Ocean Way, Southampton, Hampshire, England, SO14 3TJ
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- tradehouse.media
What Trade House Media does
The business model combines B2B software with managed publisher services. Trade House Media provides proprietary monetisation infrastructure that centralises ad serving, auctions, analytics and revenue reporting for publishers, then layers operational support on top for setup, optimisation and ongoing management. Value is created by reducing stack complexity, improving yield, and lowering the need for in-house ad operations resources.
Category differentiation
This is a publisher monetisation software and services company, not a media buying agency or consumer media brand. It should also not be confused with generic trading or media holding businesses with similar names.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Trade House Media is a UK-based AdTech software and managed services company focused on helping digital publishers run and monetise advertising more effectively. Its core products include Tradecore, a unified publisher monetisation platform covering ad serving, auction management, header bidding, analytics, identity and compliance, and Tradevu, a revenue analytics platform that consolidates and reconciles monetisation data across ad tech sources. It also offers hands-on ad management services for onboarding, setup and ongoing optimisation. The company makes money by selling access to its proprietary publisher infrastructure and by providing managed monetisation support. Its direct customers are publishers, app developers, ad operations teams and enterprise media owners that want a single control layer for programmatic and direct advertising, either alongside or instead of Google Ad Manager and other fragmented tools.
Company news briefing
Briefing updated:
Trade House Media has expanded its programmatic offering by providing access to Google AdX accounts for publishers seeking premium demand. This service expansion follows the formalisation of the company’s executive leadership team, including CEO Richard Cook and CPO Antoine Pilate. Operationally, the firm recently demonstrated its ad stack optimisation capabilities through a project for a major US news broadcaster, focusing on unifying revenue streams and enhancing stability to drive programmatic growth.
Business model & monetisation
Trade House Media uses a mixed monetisation approach. Its software products are delivered as publisher-facing SaaS-style platforms for ad serving and analytics, while its ad management offer adds service revenue through onboarding, implementation, optimisation and ongoing support. Based on the product descriptions, commercial models likely include software fees and/or revenue-linked agreements tied to publisher monetisation performance rather than consumer-facing monetisation.
- Publisher monetisation platform access
- Software Subscription
- Managed ad operations and onboarding
- Service Fee
- Revenue-linked optimisation agreements
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Trade House Media
IAB vendor record: 1559
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 44 · tradehouse.media
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Trade House Media
What is Trade House Media?
Trade House Media is a UK publisher monetisation company that provides ad infrastructure software and managed ad operations services.
Who uses Trade House Media?
Its customers are digital publishers, app developers, ad operations teams, media sales teams and larger media owners seeking better control over monetisation.
How does Trade House Media make money?
It earns revenue from publisher-facing software products and from managed setup, optimisation and ad operations services, potentially including revenue-linked agreements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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