Trade House Media

The business model combines B2B software with managed publisher services. Trade House Media provides proprietary monetisation infrastructure that centralises ad serving, auctions, analytics and revenue reporting for publishers, then layers operational support on top for setup, optimisation and ongoing management. Value is created by reducing stack complexity, improving yield, and lowering the need for in-house ad operations resources.

Trade House Media is a UK-based AdTech software and managed services company focused on helping digital publishers run and monetise advertising more effectively. Its core products include Tradecore, a unified publisher monetisation platform covering ad serving, auction management, header bidding, analytics, identity and compliance, and Tradevu, a revenue analytics platform that consolidates and reconciles monetisation data across ad tech sources. It also offers hands-on ad management services for onboarding, setup and ongoing optimisation.

The company makes money by selling access to its proprietary publisher infrastructure and by providing managed monetisation support. Its direct customers are publishers, app developers, ad operations teams and enterprise media owners that want a single control layer for programmatic and direct advertising, either alongside or instead of Google Ad Manager and other fragmented tools.