Trade House Media
Trade House Media is a publisher monetisation software and managed ad operations partner.
Analyst Perspective
Trade House Media is a UK-based AdTech software and managed services company focused on helping digital publishers run and monetise advertising more effectively. Its core products include Tradecore, a unified publisher monetisation platform covering ad serving, auction management, header bidding, analytics, identity and compliance, and Tradevu, a revenue analytics platform that consolidates and reconciles monetisation data across ad tech sources. It also offers hands-on ad management services for onboarding, setup and ongoing optimisation. The company makes money by selling access to its proprietary publisher infrastructure and by providing managed monetisation support. Its direct customers are publishers, app developers, ad operations teams and enterprise media owners that want a single control layer for programmatic and direct advertising, either alongside or instead of Google Ad Manager and other fragmented tools.
Analyst Signal Briefing
Updated: 1 Jul 2026Trade House Media has expanded its programmatic offering by providing access to Google AdX accounts for publishers seeking premium demand. This service expansion follows the formalisation of the company’s executive leadership team, including CEO Richard Cook and CPO Antoine Pilate. Operationally, the firm recently demonstrated its ad stack optimisation capabilities through a project for a major US news broadcaster, focusing on unifying revenue streams and enhancing stability to drive programmatic growth.
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Key insights about Trade House Media
Category Differentiation
This is a publisher monetisation software and services company, not a media buying agency or consumer media brand. It should also not be confused with generic trading or media holding businesses with similar names.
Trade House Media: About
The business model combines B2B software with managed publisher services. Trade House Media provides proprietary monetisation infrastructure that centralises ad serving, auctions, analytics and revenue reporting for publishers, then layers operational support on top for setup, optimisation and ongoing management. Value is created by reducing stack complexity, improving yield, and lowering the need for in-house ad operations resources.
How Trade House Media Works & Monetises
Business model analysis and core revenue streams
Trade House Media uses a mixed monetisation approach. Its software products are delivered as publisher-facing SaaS-style platforms for ad serving and analytics, while its ad management offer adds service revenue through onboarding, implementation, optimisation and ongoing support. Based on the product descriptions, commercial models likely include software fees and/or revenue-linked agreements tied to publisher monetisation performance rather than consumer-facing monetisation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Service
Recent Signals (Trade House Media)
Trade House Media now offers Google AdX accounts
New use case added: I'M LOOKING FOR A GOOGLE ADX ACCOUNT Premium programmatic demand
Read original sourceNew Use Case Added: Looking for a Google ADX Account
A new use case has been added for users looking for premium programmatic demand through a Google ADX account.
Read original sourceTrade House Media Leadership Team
The current version introduces a detailed leadership team section, highlighting key executives including Richard Cook (CEO), Antoine Pilate (CPO), Andrew Morgan (COO), Alasdair Morgan (Head of Client Services), and Mike Cherichetti (Lead Developer).
Read original sourceTrade House Media: Frequently Asked Questions
What is Trade House Media?
Trade House Media is a UK publisher monetisation company that provides ad infrastructure software and managed ad operations services.
Who uses Trade House Media?
Its customers are digital publishers, app developers, ad operations teams, media sales teams and larger media owners seeking better control over monetisation.
How does Trade House Media make money?
It earns revenue from publisher-facing software products and from managed setup, optimisation and ad operations services, potentially including revenue-linked agreements.
Company Facts
- Founded
- 2016
- Headquarters
- Tagus House, 9 Ocean Way, Southampton, Hampshire, England, SO14 3TJ
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- tradehouse.media