Thirdpresence
Contextual ad-tech for programmatic video and publisher monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Thirdpresence Oy
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- Finland
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- thirdpresence.com
What Thirdpresence does
Thirdpresence operates a B2B ad-tech model that combines software infrastructure with licensable data assets. It creates value by analysing digital content environments semantically, converting those signals into buying-intent data, and making that intelligence available to advertisers, agencies and publishers for targeting, monetisation and yield optimisation. The platform sits within the programmatic advertising workflow, enabling clients to improve match quality between inventory and demand while maintaining privacy compliance.
Category differentiation
Thirdpresence is an independent ad-tech and contextual data vendor, not a consumer media brand or a generic analytics consultancy. It is distinct from large open-web exchanges and walled-garden ad platforms because it specialises in contextual intent data and publisher monetisation tooling.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Thirdpresence Oy is a Finnish advertising technology company focused on contextual intelligence, buying-intent data and programmatic video monetisation. It sells privacy-compliant targeting and yield tools to advertisers, media agencies and publishers, with products built around semantic analysis of content environments and knowledge graph-driven intent modelling. Its core offering is a contextual data platform that helps match advertising to relevant content without relying on third-party cookies or personal data. The company generates revenue through B2B software and data licensing. Its customers use the platform to improve campaign relevance, brand safety, customer acquisition and publisher monetisation across web, in-app and connected TV environments. Thirdpresence operates as an independent ad-tech vendor with a clear European footprint and a product set aligned to the structural shift towards cookieless, contextual advertising.
Business model & monetisation
Thirdpresence monetises through B2B software subscription and data licensing. The Buying Intent Data Suite is sold as platform access to contextual intelligence and intent signals, with commercial terms centred on SaaS-style licensing and data activation. Additional revenue is tied to publisher monetisation and programmatic video enablement, which can support usage-based pricing linked to analysed inventory, targeting volume or activated demand.
- Contextual buying-intent data platform access
- Software Subscription
- Data activation and analysed inventory usage
- Pay-per-Use
- Publisher monetisation and yield tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Thirdpresence
What is Thirdpresence?
Thirdpresence is a Finnish ad-tech company that provides contextual buying-intent data, programmatic video tools and publisher monetisation technology.
Who uses Thirdpresence?
Digital advertisers, media agencies and publishers use Thirdpresence for privacy-safe targeting, campaign relevance and inventory yield improvement.
How does Thirdpresence make money?
Thirdpresence makes money through B2B software licensing, contextual data access and usage-based monetisation tied to advertising activation and publisher tooling.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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