Theta Network

Theta Network Leadership Team Update

Theta is led by CEO Mitch Liu and CTO Jieyi Long, with a diverse leadership team including heads of various departments such as strategy, cloud operations, finance, partnerships, and marketing.

E-commerce 2023 Trend: Growth via Customer Profitability

The article argues that 2023 will see e-commerce growth driven by improving profitability of existing customers rather than chasing new acquisitions, in response to a slowing economy. It highlights Wayfair's profitability challenge: CAC of $104 and a customer lifetime value of $55 yields a CLV of -$49, illustrating the unsustainability of attracting customers alone. The author, Dr. Markus Wübben, Co-Founder and CMO of CrossEngage, proposes four strategic levers: (1) shift from acquiring to retaining customers to raise revenue per customer; (2) implement Value-Based Audience Management that prioritizes high-value segments and CRM-based re-acquisition; (3) build First-Party Data to preserve data sovereignty; and (4) organize a dedicated customer-retention function. The Hermès Birkin bag example is used to illustrate loyalty-driven revenue, while the post emphasizes data-driven CRM and the “Value-For-Data” approach. It also notes Google's plan to end third-party cookies in 2024 as a data-privacy inflection point.