The Next Web
Tech publisher and events brand serving the European startup ecosystem.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Cogneve, INC.
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- Netherlands
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- thenextweb.com
What The Next Web does
The company runs a hybrid publisher-and-events model. It attracts a technology audience through editorial content and newsletters, then monetises that attention by selling premium advertising inventory, sponsored editorial integrations, and bespoke brand partnerships. In parallel, it operates conferences and related events that convert brand demand into sponsorship, exhibition, and activation revenue while also generating attendee income through ticket sales. The publishing and events units reinforce each other: media builds audience and credibility, while events deepen community engagement and create higher-value commercial packages.
Category differentiation
This company is a technology publisher and events brand, not a software vendor or self-serve advertising platform. It sells audience access and event sponsorships rather than marketing software licences.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cogneve, INC. trades as The Next Web, a privately held digital publisher and events brand headquartered in the Netherlands and owned by Tekpon. The company produces technology editorial content, newsletters, conferences, and broader events targeted at technology professionals, founders, investors, brands, and readers interested in startups, innovation, and internet culture. Its core operating model combines audience development through publishing with commercial monetisation through advertising, sponsorship, partnerships, and event revenues. The Next Web generates revenue through direct-sold display advertising, sponsored content, newsletter sponsorships, integrated media partnerships, conference sponsorships, exhibitor packages, and ticket sales. It does not operate as a self-serve ad platform; its commercial activity is managed through a media sales and partnerships function that packages access to a defined technology audience across web, email, and events. Its strongest market positioning is within the European technology ecosystem, despite maintaining an internationally recognisable brand.
Company news briefing
Briefing updated:
Recent coverage by The Next Web highlights major developments in the artificial intelligence sector, reporting on Nvidia's $6bn licensing and hiring agreement with Poolside alongside updates on Nvidia's extensive $99bn equity portfolio holding shares in companies purchasing its chips.
Business model & monetisation
The company monetises through managed media sales and event commerce. Core pricing mechanisms include direct advertising sales for display placements, sponsored content and integrated brand partnerships, newsletter sponsorships, conference sponsorship packages, exhibitor fees, and attendee ticket sales. Revenue is driven by bundled commercial packages across site, email, and events rather than software subscriptions or self-serve platform fees.
- Direct display advertising and sponsored editorial
- Ad-Supported
- Conference and event sponsorships
- Service Fee
- Ticket sales and attendee passes
- One-time Sale
- Newsletter sponsorships
- Ad-Supported
- Integrated brand partnerships
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Airbnb tests AI search, says AI speeds product delivery
Conversational AI & Chatbots · Recorded impact score: 4/5
Airbnb told investors that AI is accelerating its product development and is beginning tests of an AI-powered search feature. CEO Brian Chesky said AI has reduced time from concept to launch by up to 60% and increased shipped features by nearly 80% compared with the same six months a year earlier. The company uses AI across search, sign-up, checkout, payments and host onboarding, and has expanded an AI customer-support bot (launched in North America in 2025) to over 50 languages. About 45% of issues that start with the AI agent are resolved without human intervention, lowering support cost per booking by 16% year‑over‑year. Airbnb reported Q2 revenue of $3.6 billion (up 17% YoY) and adjusted EBITDA of $1.3 billion (up 21%).
- Airbnb said AI has reduced its time from concept to launch by as much as 60%.
- Compared to the same six months last year, Airbnb increased the number of features and improvements shipped this year by nearly 80%.
AI Labs Urge Government to 'Pace the Frontier'
Large Language Models (LLM) & AI · Recorded impact score: 4/5
An essay reflecting on the accelerating pace of technology argues that societal institutions lag behind rapid technical change. It highlights an open letter titled "Pacing the Frontier," published July 28, 2026, which lists 1,178 signatories from frontier AI labs and asks the U.S. government to support an international effort to build technical and governance tools to deliberately pace automated AI development. The author discusses the personal and organizational consequences of tools and platforms changing faster than people and institutions can evaluate them, and recommends deliberate selection of what to follow rather than attempting to keep up with everything.
- On July 28, 2026 more than a thousand employees of frontier AI labs signed a statement called "Pacing the Frontier."
- The pacingthefrontier.com site listed 1,178 signatories at the time the author checked and the form remained open.
Google renames NotebookLM to Gemini Notebook
Large Language Models (LLM) & AI · Recorded impact score: 4/5
Google renamed NotebookLM to Gemini Notebook and is expanding its integration across Google services, including the Gemini app and forthcoming access via AI Mode in Google Search. The tool—originally Project Tailwind and used by over 30 million people and more than 600,000 organizations—now makes each notebook a secure container and adds in-notebook code execution and advanced data-analysis capabilities. Those features, previously tied to Google AI Ultra and certain Workspace business plans, will roll out to Google AI Pro subscribers in the coming weeks. Separately, reports (CNBC citing Bloomberg) say the next flagship model, Gemini 3.5 Pro, is delayed by several months and prompted about a 4% drop in Alphabet shares; Google says it is testing Gemini 3.5 Pro and other models with partners but has not confirmed a launch date.
- NotebookLM was renamed Gemini Notebook and will be integrated into the Gemini app and AI Mode in Google Search.
- The product is used by over 30 million people and more than 600,000 organizations.
Explore company relationships
Questions about The Next Web
What is The Next Web?
The Next Web is a Netherlands-based technology publisher and events brand operated by Cogneve, INC. and owned by Tekpon.
Who uses The Next Web?
Its audience includes technology professionals, founders, investors, and readers interested in startups and innovation, while its paying customers are brands, agencies, sponsors, and exhibitors.
How does The Next Web make money?
It makes money from display advertising, sponsored content, newsletter sponsorships, event sponsorships, exhibitor packages, and ticket sales.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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