Tech Recipes

Tech Recipes operates a hybrid B2B model combining proprietary software with consulting and managed execution. It creates value by helping enterprise advertising organisations consolidate fragmented tools and data, redesign operating models, and improve campaign decision speed. Software products provide workflow orchestration, analytics and conversational decision support, while services help customers implement the stack, integrate systems and run ongoing advertising operations.

Tech Recipes is a US-based private company that builds software and delivers services for enterprise advertising operations. Its product set includes RootOS, an advertising operations platform; RootIQ, a cross-channel decision engine; and Bea, a conversational assistant for ad operations workflows. Across these products, the company focuses on unifying fragmented campaign data, reporting, workflows and decision-making for enterprise marketing, media buying and ad operations teams.

The company also sells consulting and managed services, including operating model design, technology architecture, unified data services and AI-powered advertising operations. Its revenue model appears to combine enterprise SaaS licensing with project-based and retainer-based services, with customers likely buying a combination of software deployment, integration and ongoing operational support.