Tech Recipes

The company operates a service-led, technology-enabled business model. Its core value proposition is to run and optimise clients’ paid media using proprietary automation (a patented optimisation engine) and AI agents embedded in a broader product suite. These tools support strategy definition, onboarding, planning, and ongoing optimisation, while internal experts execute and oversee campaigns.

Revenue is generated through managed media service contracts, typically positioned as an agency-of-record relationship with defined onboarding and delivery processes. The technology is not sold as standalone self-serve SaaS; instead, it underpins the managed service, enabling cross-channel optimisation and performance guarantees. Value is created by increasing the efficiency and effectiveness of clients’ media spend, with part of the commercial framing tying fees to incremental performance lift.

Tech Recipes LLC is a US-based media strategy and technology company that provides managed media services for brands. It combines a patented optimisation engine with AI-driven planning and analysis tools and human specialists to automate media strategy, analysis, planning, and buying, aiming to improve paid media performance across channels.

The company generates revenue primarily through managed media service engagements structured like agency-of-record contracts, often with annual terms and a performance guarantee. Its customers are brand marketing teams and agencies that want outsourced media planning, buying, and optimisation, along with workflow tools to onboard and support internal teams.