COMPANY

Tatvic

Tatvic is a analytics, CRO and MarTech consultancy with productised enterprise tools.

Analyst Perspective

Tatvic is an India-headquartered digital analytics and MarTech consultancy that sells managed services and productised software to enterprise marketing, analytics, data and growth teams. Its portfolio spans analytics implementation, GA4 and GTM services, conversion rate optimisation, programmatic media activation, cloud data consulting, privacy implementation, and predictive analytics products such as PredictN, Data Concierge and a Content Recommendation Engine. The company generates revenue through service fees for consulting, implementation and campaign execution, alongside subscription or licence-style income from proprietary analytics products and workflow tools. Its direct customers are businesses rather than consumers, including enterprise marketing teams, publishers, e-commerce businesses, in-house media teams, data engineering teams, privacy teams and sales operations functions.

Analyst Signal Briefing

Updated: 30 Jul 2026

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Category Differentiation

Tatvic is not a standalone foundational AI model provider or a pure DSP/MarTech software vendor. It is a consultancy-led analytics and growth services company with selected proprietary software products.

Tatvic: About

Tatvic operates a hybrid services-and-software model. It wins client relationships through analytics consulting, CRO, media activation, cloud and privacy implementation work, then expands account value through ongoing managed services and proprietary products that sit inside client workflows. Value creation comes from improving measurement quality, campaign performance, conversion rates and operational efficiency for business customers using marketing and data platforms.

How Tatvic Works & Monetises

Business model analysis and core revenue streams

Tatvic monetises through a hybrid consulting-led and productised analytics model. Most revenue is generated from managed services, project-based implementation and recurring retainers for CRO, analytics deployment, media activation, cloud consulting and privacy work. It also earns software-style revenue from proprietary solutions such as PredictN, Data Concierge, Review Analysis Solution and the Content Recommendation Engine, typically combined with onboarding, integration and support fees. Reseller and enablement offerings such as DV360 Self Serve and CMP services add service retainers, onboarding fees and partner-related platform access margins.

Revenue Channels

Managed analytics and consulting servicesService Fee
CRO and experimentation engagementsService Fee
Programmatic media activation and DV360 enablementService Fee
Proprietary analytics and workflow softwareSoftware Subscription
Partner/reseller implementation for cloud and CMP solutionsService Fee

Tatvic: Frequently Asked Questions

What is Tatvic?

Tatvic is a digital analytics and MarTech consultancy that provides CRO, analytics implementation, media activation, cloud data and predictive analytics solutions for businesses.

Who uses Tatvic?

Tatvic is used by enterprise marketing teams, analytics and data teams, publishers, e-commerce businesses, in-house media teams and sales operations teams.

How does Tatvic make money?

Tatvic makes money through managed services, project implementation, recurring retainers, and subscription or licence-style fees for selected proprietary analytics products.

Company Facts

Founded
2009
Headquarters
India
Core Segment
Agency & Consultancy
Company Size
50–200
Official Link
tatvic.com