Target Partners

Targetinganbieter adsquare gewinnt weiteren Investor

Adsquare, a platform provider for mobile audience targeting, secured 3.4 million euros in a Series A funding round led by Target Partners, with participation from existing investors. The round aims to accelerate growth and international expansion, with BFB Frühphasenfonds Brandenburg and Berlin Ventures also backing the company. Adsquare’s technology connects offline consumer behavior with digital advertising by analyzing real-time, anonymized location data from billions of data points to infer interests. As an official data partner of AppNexus, the company can enrich billions of daily requests via networks such as MoPub, Smaato, and PubMatic, enabling more precise targeting at scale. Early campaigns have been run for Vodafone, Europcar, HRS, and Deutsche Bahn. Founders Tom Laband (CEO) and Sebastian Doerfel (COO) emphasize precise audience definitions, while Target Partners’ Olaf Jacobi highlights demand for targeted capabilities amid device fragmentation and cookie restrictions. Adsquare holds an ePrivacy seal and collaborates with networks, publishers, and RTB platforms.

NEXT Elevator Pitch

Applications for the NEXT Elevator Pitch begin today as part of the NEXT Conference. The program offers young startups a chance to present their idea to a jury of national and international startup leaders. The jury includes Ola Ahlvarsson (Result), Marco Börries (NumberFour AG), Maks Giordano (juuman´okudo), Stefan Glänzer (White Bear Yard), Olaf Jacobi (Target Partners), Christoph Räthke (Founder Institute), Boris Veldhuijzen van Zanten (The Next Web), Alexander von Frankenberg (High-Tech Gründerfonds), and Sarik Weber (Hanse Ventures). Startups must have been founded within the last year, with a focus on viable business models in the Internet and E-Commerce space. Interested teams can also vote for their favorite startups, with voting open until 17 April. The winners of the voting will be invited to pitch at NEXT 2011, creating opportunities to connect with investors and multipliers in the ecosystem.