TACTIC™ Real‑Time Marketing
Dynamic creative platform for live campaign editing and analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- TACTIC™ REAL-TIME MARKETING AS
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Grev Wedels Plass 7, 0151 Oslo, Norway
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- tacticrealtime.com
What TACTIC™ Real‑Time Marketing does
TACTIC sells proprietary cloud software to businesses involved in digital advertising execution. The platform creates value by automating creative production, enabling real-time changes to deployed campaigns, and consolidating analytics across media platforms. Revenue is generated from software access and usage rather than from owning media inventory or taking advertising spend risk.
Category differentiation
This is a B2B dynamic creative and campaign operations platform, not a media agency, not a DSP, and not a consumer marketing service. It should also be distinguished from broader brand management suites and from pure analytics vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
TACTIC™ Real-Time Marketing is a Norwegian B2B software company offering a cloud-based dynamic creative and campaign management platform for digital advertising. Its product helps brands, agencies, media buyers and ad operations teams automate creative production, publish ads across multiple digital channels, edit creatives while campaigns are already live, and monitor performance through cross-platform analytics. The company monetises primarily through SaaS licensing and enterprise-style commercial agreements rather than media buying or inventory arbitrage. Its value proposition centres on reducing production and ad operations workload while making creative campaigns more adaptable in flight. Based on the supplied evidence, it operates as a specialist martech/adtech point solution rather than a full media platform or agency.
Business model & monetisation
The company follows a SaaS monetisation model, most likely using subscription licensing, contracted platform fees, and enterprise agreements. The commercial motion is sales-led, supported by demo and trial-style acquisition, with pricing likely influenced by campaign volume, creative volume, feature access, or organisational usage rather than media arbitrage.
- Platform subscriptions
- Software Subscription
- Enterprise licensing agreements
- Software Subscription
- Implementation or onboarding support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Papirfly AS
IAB vendor record: 466
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about TACTIC™ Real‑Time Marketing
What is TACTIC™ Real-Time Marketing?
It is a Norwegian B2B software company providing a cloud platform for dynamic creative production, live campaign editing, cross-channel publishing, and ad analytics.
Who uses TACTIC™ Real-Time Marketing?
Its users are advertiser brands, agencies, media buyers, and marketing or ad operations teams managing digital campaigns.
How does TACTIC™ Real-Time Marketing make money?
It appears to earn revenue mainly through SaaS subscriptions and enterprise licensing agreements for access to its platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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