Magma
Retail media creative automation and dynamic optimisation platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- magma-ads.com
What Magma does
Magma operates a B2B adtech software model centred on creative orchestration for retail media. The company provides a proprietary platform that helps retailers, brands and agencies build, personalise, test and deploy creative assets at scale without heavy development work. It also offers related managed creative production services for interactive e-retail formats, extending the software with execution support.
Category differentiation
This Magma is a Paris-based adtech and creative orchestration company for retail media, not a general-purpose design studio, geology software vendor or unrelated company sharing the Magma name. It is best understood as a B2B creative technology provider rather than a consumer app or media owner.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Magma is a France-based advertising technology company operating a creative intelligence and dynamic creative optimisation platform focused on retail media and broader omnichannel advertising. Its core platform provides no-code creative production, AI-assisted asset generation, product feed integration, audience-based customisation, and automated A/B testing to help advertisers, retailers and agencies produce and deploy large volumes of tailored ad creatives. The company generates revenue primarily through B2B software subscriptions for its platform, with an additional services layer for interactive e-retail creative production. Its customers are businesses running retail media and ecommerce advertising programmes rather than end consumers, and its value proposition is to reduce creative production friction while improving campaign performance through personalisation and testing.
Business model & monetisation
The primary monetisation model is likely enterprise SaaS subscription revenue for access to the creative automation and dynamic creative optimisation platform. Based on the product structure, pricing probably scales by usage, campaign volume, seats, creative volume or media activity. A secondary revenue stream likely comes from managed creative production services for interactive e-retail formats, charged as project fees or service retainers.
- Creative intelligence platform subscriptions
- Software Subscription
- Usage- or volume-linked platform pricing
- Software Subscription
- Interactive e-retail creative services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Magma Technologies
IAB vendor record: 1334
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 7, 8, 11
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Magma
What is Magma?
Magma is a B2B creative intelligence and dynamic creative optimisation platform focused on retail media and omnichannel advertising workflows.
Who uses Magma?
Retailers, brand advertisers, ecommerce marketing teams and media agencies use Magma to build, personalise and test ad creatives at scale.
How does Magma make money?
Magma appears to make money mainly through SaaS subscriptions for its platform, with additional revenue from managed creative production services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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