Sundance Institute

TikTok aims to turn micro‑series creators into filmmakers

TikTok has launched an initiative, in partnership with the Sundance Institute’s Sundance Collab, to help short-form "micro‑series" creators develop longer-form projects and move into film and TV. The program offers four weeks of live video calls, script notes and coursework to creators worldwide. TikTok cites the success of Screen Time (produced by Hoorae Digital), a 57-episode vertical series with more than 430 million views, as evidence that serialized short-form storytelling finds audiences quickly and provides immediate audience feedback through comments and engagement metrics. The effort is framed as both an education program and a pipeline connecting creator talent with filmmakers, studios and brand opportunities.

Adobe Adds $10M to Film & TV Fund at Sundance

Adobe committed an additional $10 million to its Film & TV Fund as the 2026 Sundance Film Festival begins, expanding support for underrepresented creators with a new direct-to-creator funding model and new partners. Launched in 2024, the fund has provided grants and Creative Cloud access to filmmakers; four prior grant recipients — Stephanie Ahn, Daniel Chavez, Giselle Bonilla, and Anooya Swamy — are premiering projects at Sundance. The expansion brings partners including Amelia Dimoldenberg’s Dimz Inc. Academy and Rideback RISE (a fellowship for artists of color). Adobe’s approach encourages projects to be built using its tools (e.g., Premiere and Firefly), aiming to embed its software with the next generation of indie filmmakers. The funding follows Adobe reporting record revenue, providing financial backing for the initiative.

An Introduction To TV Advertising: The Upfronts

Steven Golus explains the upfront process for TV and video advertising and how it is evolving. Driven by COVID-19 and a shift of viewership to OTT, the traditional broadcast calendar is being reconsidered in favor of a calendar-year budgeting framework to stabilize planning. Agency presentations occur in March–April ahead of mid-May upfronts, with networks sharing rating highlights and new fall programming. A key theme is liability: advertisers pay committed amounts regardless of GRP delivery, so under-delivery can trigger make-goods and reduce future inventory. The article highlights increased flexibility (buys becoming more cancelable, with Roku reportedly offering 100% flexibility) and discusses scatter dynamics (roughly 70/30 upfront to scatter) and the spec process that ends with networks proposing schedules and GRPs. It also notes upcoming coverage of multichannel distributors in a future piece.