StreamLayer

StreamLayer operates a B2B adtech software model. It supplies proprietary ad insertion, contextual triggering and rendering technology to streaming platforms, broadcasters, publishers and related media operators. The platform creates additional ad inventory around live events and moments, improves engagement with interactive formats, and integrates into existing streaming and SSAI stacks rather than replacing them outright.

StreamLayer is a private US adtech company that provides software infrastructure for interactive advertising in live and streamed video. Its products centre on server-guided ad insertion, interactive SSAI enhancements, contextual moment detection, and SDK-based rendering layers that let broadcasters, OTT platforms, publishers and rights holders add overlays, panels, pause ads and other non-linear ad units without interrupting the main stream.

The company makes money by licensing its platform and related software capabilities to enterprise media customers, with pricing likely tied to platform access, integrations, usage and the monetisable inventory created through the system. Its value proposition is to help streaming operators generate incremental ad yield and engagement from live moments, particularly across CTV, mobile and web streaming environments.