StreamLayer
StreamLayer is a interactive ad infrastructure for live streaming and CTV.
Analyst Perspective
StreamLayer is a private US adtech company that provides software infrastructure for interactive advertising in live and streamed video. Its products centre on server-guided ad insertion, interactive SSAI enhancements, contextual moment detection, and SDK-based rendering layers that let broadcasters, OTT platforms, publishers and rights holders add overlays, panels, pause ads and other non-linear ad units without interrupting the main stream. The company makes money by licensing its platform and related software capabilities to enterprise media customers, with pricing likely tied to platform access, integrations, usage and the monetisable inventory created through the system. Its value proposition is to help streaming operators generate incremental ad yield and engagement from live moments, particularly across CTV, mobile and web streaming environments.
Analyst Signal Briefing
Updated: 29 Jun 2026StreamLayer has commercially rolled out its AI-powered Server-Guided Ad Insertion (SGAI) platform, enabling publishers to monetise high-attention moments in live and on-demand streams through non-intrusive formats. Following this, a strategic partnership with Curated.Media was established to provide programmatic access to this real-time, moment-based inventory. This collaboration facilitates the automated purchase of event-driven ad units at scale, aimed at generating incremental revenue for rights holders and partners like Deltatre without increasing traditional ad loads.
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Key insights about StreamLayer
Category Differentiation
StreamLayer is an adtech and streaming monetisation infrastructure company, not a consumer streaming service or a general-purpose video hosting platform. It is distinct from standard SSAI vendors by focusing on interactive, moment-based ad layers in live video.
StreamLayer: About
StreamLayer operates a B2B adtech software model. It supplies proprietary ad insertion, contextual triggering and rendering technology to streaming platforms, broadcasters, publishers and related media operators. The platform creates additional ad inventory around live events and moments, improves engagement with interactive formats, and integrates into existing streaming and SSAI stacks rather than replacing them outright.
How StreamLayer Works & Monetises
Business model analysis and core revenue streams
StreamLayer primarily monetises through enterprise SaaS licensing and platform contracts for its adtech stack, including SGAI, interactive ad delivery, contextual moment detection and SDK integrations. Commercial mechanics likely include annual or multi-year software subscriptions, implementation and integration fees, usage-based pricing linked to streaming volume or ad impressions, and value-based pricing aligned to incremental inventory or revenue uplift. Revenue-share arrangements may also exist where its technology directly enables monetised impressions or premium interactive ad units.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
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Recent Signals (StreamLayer)
StreamLayer and Curated.Media Launch Programmatic Access to Real-Time, Moment-Based Ad Inventory Sports
StreamLayer and Curated.Media have announced a new programmatic access to real-time, moment-based ad inventory, enhancing advertising capabilities in sports streaming.
Read original sourceStreamLayer and Curated.Media Launch Programmatic Access to Real-Time, Moment-Based Ad Inventory Sports
Read original sourceStreamLayer and Curated.Media Launch Programmatic Access to Real-Time, Moment-Based Ad Inventory
StreamLayer and Curated.Media have announced a new programmatic access to real-time, moment-based ad inventory for sports.
Read original sourceStreamLayer: Frequently Asked Questions
What is StreamLayer?
StreamLayer is a B2B adtech company that provides server-guided ad insertion, interactive ad formats and contextual moment detection for live and streamed video.
Who uses StreamLayer?
Its customers are broadcasters, OTT platforms, publishers, rights holders, ad operations teams and engineering teams building streaming monetisation workflows.
How does StreamLayer make money?
It makes money through enterprise software licensing, platform contracts, integrations and potentially usage- or yield-linked pricing tied to ad delivery and monetisation.
Company Facts
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- streamlayer.io