SQL Service

SQL Service GmbH employee and user metrics reset to zero

The company's self-reported metrics changed from 56+ employees, 900+ users, and 20+ years of know-how to 0+ for all three categories.

Frank Vogel to Lead Marketing for RTL and Sky

Frank Vogel, currently Managing Director of the Ad Alliance, has assumed overall responsibility for the marketing and commercial sales of RTL Deutschland and Sky Deutschland effective June 1, 2026. He will also oversee international marketing for the RTL AdAlliance and RTL’s AdTech investments (smartclip, Yospace, SQL Service). Vogel reports to Stephan Schmitter, CEO of RTL Deutschland. Stéphane Coruble remains CEO of RTL AdAlliance, while Martin Hoberg will lead the AdTech participations as Chief International AdTech Officer. To support the Sky integration, Iris Plach and Matthias Trott have been appointed Managing Directors of Sky Media and will report to Vogel. The move follows RTL’s acquisition of the German-language Sky business and aims to align TV, streaming and digital advertising offerings for advertisers and agencies.

RTL Ad Alliance Centralizes Austrian Ad Sales with ISS Nautilus

RTL Ad Alliance has engaged Wuppertal-based martech specialist SQL Service to implement its ISS Nautilus platform as the central commercial booking and billing system for the group’s Austrian operations. ISS Nautilus will cover workflows from offer creation and production preparation to invoicing, and will manage master data, price lists, discounts and billing models. The move follows RTL Ad Alliance’s deeper local integration in Austria after IP Österreich joined, and aims to harmonize processes across linear TV and digital video inventories that are currently connected through diverse technical setups and partner ecosystems. SQL Service and RTL Ad Alliance executives framed the deployment as a step to improve operational control and process consistency amid increasing inventory and billing complexity.