SQL Service
Cross-media ad sales, billing and workflow software for media companies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SQL Service GmbH
- Entity type
- COMPANY
- Founded
- 2003
- Headquarters
- Kleine Klotzbahn 23, Haus der Impulse, 42105 Wuppertal
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- sql-service.de
What SQL Service does
SQL Service operates a vertical B2B software model centred on revenue operations for media owners and advertising sales organisations. It creates value by replacing fragmented booking, CRM, billing and reporting processes with a unified platform tailored to cross-media advertising sales. This software layer is complemented by implementation, integration and managed cloud operations, allowing the company to capture both recurring software revenue and ongoing service income.
Category differentiation
SQL Service is not a generic SQL database consultancy or managed database provider. It is a media-focused B2B software company centred on advertising sales, billing and monetisation workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SQL Service GmbH is a German software company focused on commercial workflow software for media and advertising organisations. Its main product, ISS Nautilus, is a proprietary platform that combines CRM, ERP-style workflow management, order handling, invoicing and reporting for advertising sales across multiple media types, including digital, TV, print and DOOH. The company also offers managed cloud services to host and operate customer applications tied to these media workflows. The business serves publishers, broadcasters, media sales houses and advertising operations teams that need to manage quotation, booking, billing and monetisation processes. It generates revenue primarily from enterprise software licensing or subscription contracts for ISS Nautilus, alongside implementation, integration and managed cloud service fees.
Company news briefing
Briefing updated:
Following RTL Group’s acquisition of Sky Deutschland, SQL Service has been integrated into a unified leadership structure under Martin Hoberg and Frank Vogel. While the firm continues to centralise European operations via its ISS Nautilus platform—recently deployed to harmonise workflows for RTL Ad Alliance in Austria—its self-reported employee and user metrics were recently reset to zero. This shift indicates potential internal restructuring as the subsidiary is further absorbed into Bertelsmann’s consolidated media and AdTech ecosystem.
Business model & monetisation
SQL Service monetises primarily through enterprise SaaS or software licensing for ISS Nautilus, likely structured as contracted platform fees tied to deployment scope, users, modules and integrations. Secondary revenue comes from implementation, customisation and systems integration work, especially around ad server and finance stack connections. It also generates recurring managed service income from hosted cloud environments, operations and support for customer-specific media workloads.
- ISS Nautilus platform contracts
- Software Subscription
- Implementation and custom integration services
- Service Fee
- Managed cloud hosting and operations
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about SQL Service
What is SQL Service?
SQL Service is a German B2B software company that provides ISS Nautilus, a platform for managing advertising sales, billing and related media workflows.
Who uses SQL Service?
Its customers are publishers, broadcasters, media sales houses and advertising operations teams that need cross-media quote-to-cash processes.
How does SQL Service make money?
It makes money from enterprise software contracts for ISS Nautilus, implementation and integration work, and recurring managed cloud services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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