Sports Illustrated
Sports Illustrated is a digital sports publisher monetising audiences through ads and subscriptions.
Analyst Perspective
ABG-SI LLC operates Sports Illustrated, a digital sports publishing brand centred on SI.com and a wider portfolio of editorial properties including SI Swimsuit, SI Lifestyle, SI Kids, SI Collects, newsletters and SI TV. The business publishes sports news, long-form journalism, features and video content, then monetises the resulting audience attention through advertising, sponsorships, branded content and subscription access to premium content. The brand sits within Authentic Brands Group’s portfolio, while Minute Media oversees digital and print editorial operations across the SI portfolio. Its customers are both advertisers buying access to sports and lifestyle audiences, and consumers who engage with or subscribe to content. Value creation comes from packaging trusted editorial brands, segmented audience verticals and cross-channel inventory spanning web, email and streaming video.
Analyst Signal Briefing
Updated: 30 Jul 2026Sports Illustrated has expanded its digital distribution by launching SI TV on The Roku Channel’s free ad-supported streaming (FAST) platform. This integration provides 24/7 sports news and highlights to Roku's growing audience, which is projected to exceed 100 million households in 2026. By securing placement within the live TV guide, the brand increases its ad-supported inventory and audience reach, reinforcing a strategy to scale monetisation through free viewing options for cord-cutters.
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Key insights about Sports Illustrated
Category Differentiation
This entity is the Sports Illustrated publishing brand operated via ABG-SI LLC, not a standalone public media holding company. It is not a pure AdTech platform; it is a publisher and media owner monetising editorial audiences.
Sports Illustrated: About
The company runs a multi-property publishing model built on editorial content production, audience aggregation and inventory monetisation. It creates value by attracting sports and lifestyle audiences through branded editorial destinations, then selling access to those audiences through display, video, sponsorship and branded content packages. A secondary revenue layer comes from subscription access to premium content, while adjacent commerce and referral activity extend monetisation beyond media sales.
How Sports Illustrated Works & Monetises
Business model analysis and core revenue streams
Sports Illustrated uses a hybrid media model. Its primary monetisation is advertising-led, including display advertising, branded content, sponsorships and video inventory sold across web, newsletters and FAST streaming. It also generates subscription revenue from premium digital access. Additional monetisation comes from commerce-aligned referrals and partner integrations tied to tickets, collectibles and adjacent sports consumer intent.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Sports Illustrated)
Roku Adds 19 Free Live Channels in June 2026
In June 2026 Roku expanded its ad-supported free tier by adding 19 follower-free live channels to The Roku Channel app across Roku TVs and Roku streaming players. The additions span sports (surfing, soccer, rugby), entertainment (reality, anime, history), Spanish-language news, local feeds (e.g., Las Vegas), and 24/7 shopping/lifestyle networks. New inventory is available immediately in The Roku Channel app without subscriptions, paywalls, or a follow requirement, reinforcing Roku’s FAST/AVOD strategy and increasing free, ad-supported CTV inventory for viewers and advertisers.
Read original sourceRoku Adds 12 Free Channels in June 2026
Roku expanded its free, ad-supported live-channel lineup on June 28, 2026, adding 12 new 24/7 channels to The Roku Channel available on Roku TVs, players and other compatible devices. The new channels span genres including adventure, history, lifestyle, anime and sports, with dedicated additions for women's soccer and a Spanish-language feed. The update is part of Roku’s ongoing strategy to grow its free live-TV (FAST/AVOD) inventory, increase content discovery, and provide more ad-supported viewing options for cord-cutters and price-sensitive households.
Read original sourceRoku Adds Over 79 Free Channels in 2026
Roku has substantially expanded The Roku Channel’s free ad-supported lineup during 2026, adding new live and linear-style channels each month from January through June. Monthly additions listed in the article total 79 channels (January: 6; February: 17; March: 15; April: 22; May: 15; June: 4). New channels cover genres including sports (MotoGP, FIFA Plus channels, Sports Illustrated), nature and factual (National Geographic History/Animals/Travel), classic TV and movies, reality and lifestyle, and Spanish-language programming. The additions were timed in part ahead of the 2026 FIFA World Cup. The Roku Channel serves as the hub for these free, ad-supported streams; Roku reported record revenue and expects to exceed 100 million streaming households in 2026.
Read original sourceSports Illustrated: Frequently Asked Questions
What is Sports Illustrated?
Sports Illustrated is a digital sports publisher operating SI.com and related editorial, newsletter and streaming properties under ABG-SI LLC.
Who uses Sports Illustrated?
Sports fans, newsletter readers and subscribers use the content, while advertisers use the brand’s web, email and video inventory to reach sports audiences.
How does Sports Illustrated make money?
It makes money primarily from advertising, sponsorships and branded content, with additional revenue from subscriptions and commerce-related referrals.
Company Facts
- Core Segment
- Publisher & Media Owner
- Official Link
- si.com