Sports Illustrated
Digital sports publisher monetising audiences through ads and subscriptions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ABG-SI LLC
- Entity type
- COMPANY
- Market role
- Publisher & Media Owner
- Official website
- si.com
What Sports Illustrated does
The company runs a multi-property publishing model built on editorial content production, audience aggregation and inventory monetisation. It creates value by attracting sports and lifestyle audiences through branded editorial destinations, then selling access to those audiences through display, video, sponsorship and branded content packages. A secondary revenue layer comes from subscription access to premium content, while adjacent commerce and referral activity extend monetisation beyond media sales.
Category differentiation
This entity is the Sports Illustrated publishing brand operated via ABG-SI LLC, not a standalone public media holding company. It is not a pure AdTech platform; it is a publisher and media owner monetising editorial audiences.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ABG-SI LLC operates Sports Illustrated, a digital sports publishing brand centred on SI.com and a wider portfolio of editorial properties including SI Swimsuit, SI Lifestyle, SI Kids, SI Collects, newsletters and SI TV. The business publishes sports news, long-form journalism, features and video content, then monetises the resulting audience attention through advertising, sponsorships, branded content and subscription access to premium content. The brand sits within Authentic Brands Group’s portfolio, while Minute Media oversees digital and print editorial operations across the SI portfolio. Its customers are both advertisers buying access to sports and lifestyle audiences, and consumers who engage with or subscribe to content. Value creation comes from packaging trusted editorial brands, segmented audience verticals and cross-channel inventory spanning web, email and streaming video.
Company news briefing
Briefing updated:
Sports Illustrated has expanded its digital distribution by launching SI TV on The Roku Channel’s free ad-supported streaming (FAST) platform. This integration provides 24/7 sports news and highlights to Roku's growing audience, which is projected to exceed 100 million households in 2026. By securing placement within the live TV guide, the brand increases its ad-supported inventory and audience reach, reinforcing a strategy to scale monetisation through free viewing options for cord-cutters.
Business model & monetisation
Sports Illustrated uses a hybrid media model. Its primary monetisation is advertising-led, including display advertising, branded content, sponsorships and video inventory sold across web, newsletters and FAST streaming. It also generates subscription revenue from premium digital access. Additional monetisation comes from commerce-aligned referrals and partner integrations tied to tickets, collectibles and adjacent sports consumer intent.
- Digital advertising and sponsorships
- Ad-Supported
- Premium digital subscriptions
- Content Subscription
- Commerce and referral partnerships
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Sports Illustrated
What is Sports Illustrated?
Sports Illustrated is a digital sports publisher operating SI.com and related editorial, newsletter and streaming properties under ABG-SI LLC.
Who uses Sports Illustrated?
Sports fans, newsletter readers and subscribers use the content, while advertisers use the brand’s web, email and video inventory to reach sports audiences.
How does Sports Illustrated make money?
It makes money primarily from advertising, sponsorships and branded content, with additional revenue from subscriptions and commerce-related referrals.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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