Songtradr

TikTok expands Commercial Music Library and Creator Tools

TikTok announced multiple monetization and creator-tool updates: the Commercial Music Library now contains over 1 million royalty-free tracks and sounds sourced from its network of partnerships, enabling brands to use audio without licensing hurdles while artists can monetize via contracts. The Artist Impact Program includes participants such as Ciara, Akon, and INJI, with a broad slate of distribution partners (e.g., 411 Music Group, Amadeus Code, Amuse, Believe, DistroKid, Epidemic Sound, Sub Pop, Songtradr, SoundOn, Vydia). In addition, creators can share LIVE subscriptions via new shareable links. TikTok is also launching Effect Creator Rewards through Effect House, offering potential earnings in the thousands per month, with a pool of around $6 million; eligibility covers accounts in the US, UK, Italy, Germany, France, and Spain, requiring 18+ and tax/payment details. Rewards caps include up to $50,000 per month and $14,000 per project.

The Dirty On Clean Room Services; Are Publishers Paying For Their Paywalls?

AdExchanger's Friday, April 15, 2022 roundup covers identity, monetization, and marketplace trends shaping ad tech. It highlights the fragmentation of clean room technology, with many providers analyzing their own data and interoperability becoming a challenge across services. The piece also discusses publishers' paywall strategies, noting Quartz's shift away from a hard wall toward free sign-ins while ad revenue remains central, and cautions that blunt paywalls can deter readers. It cites Dow Jones & Co.'s lawsuit against Nic.kl over redistributing Journal logins. In marketplace news, Andreessen Horowitz's Marketplace Top 100 signals consolidation, with Bandcamp acquired by Epic Games (Epic also unveiled a No. 20 in-game creator marketplace), Etsy acquiring Depop, and Instacart maintaining dominance with about 71.5% of GMV (down to 64.2%). Additional items reference Google’s ad ID deprecation and related coverage across tech and media outlets.

Google Analytics Is Going, Going … Gone?; P&G’s Pritchard Says Let’s Nix The Upfronts

AdExchanger’s Friday roundup highlights EU privacy scrutiny of Google Analytics, including a Belgian ruling that the Transparency and Consent Framework is illegal and a Liechtenstein DPA move prohibiting GA, with a task force guiding Europe-wide judgments in line with CNIL. It also covers Procter & Gamble’s Marc Pritchard urging a shift away from upfront TV toward programmatic, real-time, auction-based ad buys and direct negotiations. In the music/tech space, Epic Games has acquired Bandcamp, with terms undisclosed and Bandcamp to operate as a standalone marketplace, as Epic continues to expand its creator marketplace ecosystem and its Epic Games Store footprint, touching on the broader metaverse narrative.