SOLYNTO
Nordic white-label programmatic buying platform for independent agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Boris Tang AB
- Entity type
- COMPANY
- Headquarters
- Sweden
- Market role
- AdTech Vendor
- Official website
- solynto.com
What SOLYNTO does
SOLYNTO operates a business-to-business adtech platform distributed through independent media and performance agencies. It combines agency-facing campaign workflow software with access to curated Nordic programmatic supply, allowing agencies to run and report campaigns under their own brand. Value is created by consolidating campaign management, real-time supply evaluation and transparent reporting in one agency workflow.
Category differentiation
SOLYNTO is a business-to-business demand-side platform and white-label agency infrastructure provider. It is not a consumer advertising marketplace, publisher, or standalone media agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Boris Tang AB operates SOLYNTO, a Swedish proprietary programmatic advertising platform for independent media and performance agencies. The platform supports campaign setup, audience and budget management, real-time evaluation of bidding opportunities, delivery management and reporting. Its commercial focus is curated Nordic advertising inventory across Sweden, Norway, Denmark and Finland. SOLYNTO sells business-to-business programmatic buying infrastructure and supply access through agency relationships. Agencies use its white-label interface to offer programmatic buying under their own brand while SOLYNTO supplies the underlying technology and infrastructure. Public materials do not disclose pricing, media margins, transaction fees or subscription terms.
Business model & monetisation
SOLYNTO monetises through commercial agreements for programmatic buying technology, infrastructure and curated supply access sold to agency clients. The public site does not verify whether consideration is charged as a platform subscription, media margin, transaction fee, managed-service fee or a combined model.
- Programmatic buying technology and infrastructure agreements
- Undisclosed commercial agreement with agency clients
- Curated Nordic supply access
- Undisclosed programmatic media commercial model
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Boris Tang AB
IAB vendor record: 1642
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about SOLYNTO
What is SOLYNTO?
SOLYNTO is Boris Tang AB's programmatic buying platform for independent agencies running Nordic advertising campaigns.
Who uses SOLYNTO?
Independent media agencies and performance agencies purchasing programmatic inventory in Sweden, Norway, Denmark and Finland use SOLYNTO.
How does SOLYNTO make money?
It sells programmatic buying technology, infrastructure and supply access through agency commercial agreements; public pricing is undisclosed.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
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