Sodimac

Sodimac creates value by aggregating a large assortment of home improvement products, distributing them through stores and digital storefronts, and linking inventory, fulfilment and local pricing across markets. It monetises this demand primarily through direct retail sales, while also commercialising shopper attention and first-party commerce data through sponsored listings, display placements and other retail media products sold to suppliers and brands.

Sodimac is a Chile-based home improvement retailer operating physical stores and country-specific e-commerce platforms across Latin America. Its core business is selling home improvement, DIY and construction-related products to consumers and smaller trade buyers through an omnichannel model that combines online browsing, local catalogues, delivery and in-store collection.

Beyond retail sales, Sodimac also operates a retail media business, Sodimac Media, which sells advertising and sponsored product visibility to brands and suppliers inside its commerce ecosystem. This adds a higher-margin revenue stream built on first-party shopper data, on-site placements and campaign measurement, complementing its traditional retail margin model.