smava

Affiliate Trend Report 2022

Glimpse surveys BeReal’s rise and its perceived anti-Instagram stance, noting BeReal was founded in France by Alexis Barreyat and Kévin Perreau to encourage real-time sharing within a two-minute posting window prompted by 'Time to BeReal.' The app has surpassed 50 million downloads but faces criticism from privacy advocates over optional location sharing and reports that monetization options are not yet available, with Financial Times citing ongoing plans for paid features or subscriptions. The piece also covers Gas, a US trend app that lets users send anonymous compliments via hourly polls after syncing location and contacts, a concept popular among high school students and already attracting millions of downloads. Additionally, the article references Instagram’s release of a Product Tagging API for Reels, enabling brands to tag products in videos and coordinate tagging through partner platforms and affiliate programs. The piece frames these moves within a crowded landscape of social platforms competing for attention and monetization.

The Digital Bash: Affiliate Marketing

The Digital Bash – Affiliate Marketing is a free online conference on November 3 focusing on affiliate marketing best practices for large and small sites. Hosted by OnlineMarketing.de, four speakers will share insights on how affiliate marketing works on major sites Gala.de, Brigitte.de and Stern.de, and discuss hybrid partner marketing strategies combining private and public networks. Speakers include Natascha Ehlers (OnlineMarketing.de), Carolin Peters (G+J Medien GmbH), Christian Kleinsorge (Ingenious Technologies AG), Philipp Käming (smava GmbH), and Petra Semle and Tom Rother (CJ Affiliate). The event runs from 9:00 with an agenda covering successful affiliate programs, network strategies, and advertiser-focused approaches, including post-COVID considerations and long-term growth. Attendees can join live or access a recording afterward; participation is capped at 2,500 and free of charge.

Former Ad-Executive Thomas Heilmann Joins OMR Podcast

Thomas Heilmann, a CDU politician and member of the German Bundestag since 2017, appears on the OMR Podcast to review his career as an advertising executive, entrepreneur and investor. Heilmann rose from founding a small Dresden agency to becoming CEO of Scholz & Friends, founded the regional radio Antenne Sachsen (sold in 1993), and started investing with proceeds from that sale. He was an early investor in the Xing predecessor OpenBC and became a European Facebook investor in 2007 at a reported $4 billion valuation, selling his stake in 2010 when Facebook was valued at about $60 billion. Heilmann co-founded holding Econa (with stakes in companies such as Foodspring, Smava and Finanzcheck.de), has invested in Berlin real estate and continues to focus on digital policy and legislative change in Germany. The episode is hosted by Philipp Westermeyer on the OMR Podcast.