Clar
Cross-border credit brokerage and lending infrastructure platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Clar Global AB (publ)
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Vasagatan 10, 111 20 Stockholm, Sweden
- Company size
- 201–500
- Market role
- B2C Consumer App / Platform
- Official website
- clar.co
What Clar does
Clar combines two layers of value creation. First, it operates consumer-facing credit marketplaces that attract loan demand and match borrowers with lenders. Secondly, it provides a centralised, API-first infrastructure layer that standardises scoring, compliance, onboarding and lender connectivity across those brands and markets. This allows Clar to expand geographically, onboard additional lenders and improve economics through shared technology and data workflows.
Category differentiation
Clar is a fintech credit brokerage and lending infrastructure company, not a generic martech CDP vendor despite the approximate product-category mapping in the inputs. It should also not be confused with unrelated software or consulting businesses using similar naming.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Clar is a Swedish fintech company operating a digital credit brokerage model across multiple markets. It runs a proprietary credit platform that connects scoring, onboarding, compliance and lender integrations, while also owning consumer-facing loan comparison and matching brands in Europe, Latin America and Asia. Its customers include banks, lenders and financial institutions on the infrastructure side, and consumers seeking loans or mortgages on its local marketplace brands.
Company news briefing
Briefing updated:
Building on its agreement to acquire Lendo Group from Vend Marketplaces ASA, Clar Global AB (publ) has released its interim report for the first quarter of 2026. The group has further convened an extraordinary general meeting for 14 July 2026 to consider the distribution of its shares in the English shell company subsidiary, Clar Global Ltd, to existing shareholders. This corporate restructuring follows recent strategic expansion efforts and indicates a focus on streamlining the group’s legal entity portfolio.
Business model & monetisation
Clar uses a hybrid monetisation model. Its marketplace brands likely generate most revenue from lender-paid lead generation fees, cost-per-acquisition commissions, referral fees and revenue-share arrangements on originated loans. Its infrastructure platform is likely monetised through SaaS-style access, API or integration fees, and usage- or volume-based commercial terms tied to lender connectivity and origination workflows.
- Lender-paid loan leads and referral commissions
- Percentage Take-Rate
- Revenue share on successfully originated loans
- Percentage Take-Rate
- Platform access and integration fees
- Software Subscription
- API or transaction-based infrastructure fees
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Rocket Companies
Public homeownership platform spanning mortgage, real-estate and consumer finance.
- smava
German online platform for comparing and brokering consumer loans.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Clar
What is Clar?
Clar is a Swedish fintech company that operates digital credit marketplaces and a shared lending infrastructure platform for scoring, onboarding, compliance and lender connectivity.
Who uses Clar?
Banks, lenders, financial institutions and fintech platforms use its infrastructure and borrower acquisition network, while consumers use its local brands to compare and apply for loans and mortgages.
How does Clar make money?
Clar makes money through lender-paid lead generation, referral or origination commissions, revenue-share arrangements and likely software or API fees for its infrastructure platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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