Stock Media Licensing & Archives · AdTech Vendor · MarTech Vendor
SmartFrame
In-image advertising and protected image delivery for publishers and rights holders.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SMARTFRAME TECHNOLOGIES LIMITED
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 423 Linen Hall, 162-168 Regent Street, London, United Kingdom, W1B 5TE
- Company size
- 10–49
- Market cluster / sector
- Stock Media Licensing & Archives
- Market role
- AdTech Vendor · MarTech Vendor
- Official website
- api2.smartframe.io
What SmartFrame does
SmartFrame operates a hybrid B2B model combining adtech monetisation with platform software. It supplies publishers and content owners with an embeddable image viewer and image-streaming infrastructure that protects assets, maintains attribution and captures engagement data. On top of that supply, it creates ad inventory inside image experiences and sells contextually relevant placements to advertisers. For participating publishers, SmartFrame can replace upfront image licensing costs with a revenue-sharing arrangement tied to advertising performance.
Category differentiation
SmartFrame is not a consumer photo frame product or a generic image CDN. It is a B2B image monetisation and rights-protection platform for publishers, advertisers and content owners.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SmartFrame is a UK-based private technology company that provides an image delivery and monetisation platform for publishers, media owners, photo agencies, sports organisations, brands and other content owners. Its core product streams high-resolution images through an embedded viewer, preserves attribution, adds theft protection and enables contextual advertising placements directly within or around those images. The company therefore operates as both a software provider for protected image delivery and a monetisation layer for image-based advertising inventory. Its revenue model combines advertising income and software-style platform access. Publishers can embed images without upfront licensing costs and participate in revenue share from contextually targeted in-image advertising, while advertisers pay for placements against relevant visual content. SmartFrame also creates value for rights holders by protecting ownership, maintaining provenance and providing analytics on views and engagement.
Business model & monetisation
The primary monetisation model is advertising revenue generated from contextual in-image placements sold to advertisers, with a revenue-share mechanism for publishers in the Publisher Program. A secondary model is SaaS-style platform access for image streaming, rights protection, attribution, content credentials and analytics. Commercial mechanics therefore include percentage take-rate or shared media revenue on monetised inventory, alongside software/platform fees for enterprise usage where applicable.
- In-image contextual advertising
- Percentage Take-Rate
- Publisher Program revenue share
- Percentage Take-Rate
- Enterprise platform access for image delivery, analytics and rights protection
- Software Subscription
- Content provenance and attribution tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
SmartFrame Technologies Limited
IAB vendor record: 969
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 3, 4, 5
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about SmartFrame
What is SmartFrame?
SmartFrame is a B2B platform that streams protected images for publishers and content owners while enabling contextual in-image advertising and attribution.
Who uses SmartFrame?
Its users are publishers, media owners, photo agencies, sports organisations, brands, advertisers and other rights holders managing and monetising digital images.
How does SmartFrame make money?
It makes money mainly from contextual advertising sold within image inventory, often on a revenue-share basis, and secondarily from software-style platform access for image delivery, analytics and rights protection.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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