Performance Media & AdTech Consultancies · Agency & Consultancy · AdTech Vendor
Skaze
French omnichannel programmatic trading desk with proprietary campaign tools.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SKAZE
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 44 Avenue Georges Pompidou, Levallois-Perret, 92300, France
- Company size
- 10–49
- Market cluster / sector
- Performance Media & AdTech Consultancies
- Market role
- Agency & Consultancy · AdTech Vendor
- Official website
- skaze.com
What Skaze does
Skaze operates a hybrid agency-and-technology model. It provides hands-on programmatic media buying, campaign planning, creative production and reporting services, while using its own software stack to improve execution, transparency and optimisation. This creates value by combining specialist trader expertise with tighter operational control over targeting, delivery and analytics. The business is positioned more as a managed trading desk with proprietary enablement software than as a pure standalone SaaS vendor.
Category differentiation
Skaze is not a pure self-serve DSP or a standalone consumer app. It is a B2B programmatic trading desk and services business supported by proprietary campaign tools within the Olyn group.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Skaze is a French programmatic trading desk and digital marketing specialist that combines managed media buying services with a proprietary software layer for campaign orchestration, analytics, DCO, tag management and customer data handling. Its offer is centred on omnichannel programmatic activation across display, video, audio, DOOH and related digital formats, supported by consulting, reporting and creative services. The company makes money primarily from managed programmatic media buying, strategic support and campaign services, with additional monetisation likely coming from performance-based pricing and margin on curated publisher inventory through its private marketplace offer. Its direct customers are advertisers, brands, agencies and enterprise marketing teams that want outsourced programmatic expertise rather than a purely self-serve software product. Skaze is part of Olyn, a performance-based digital marketing group.
Business model & monetisation
Skaze uses a hybrid monetisation approach. The main revenue stream is managed service income from programmatic media buying and campaign management, likely charged as a percentage of media spend, retainer, or performance-linked fee. It also earns margin from curated publisher inventory through its PMP offer, which uses a performance-based commercial model. Its proprietary tools suite functions mainly as an embedded value-added platform within client engagements rather than a clearly standalone SaaS product, with consulting, creative production and reporting services providing additional service-fee revenue.
- Managed programmatic media buying
- Service fee tied to media spend and execution
- Strategic consulting and campaign planning
- Service fee / retainer
- Creative production and DCO services
- Project fee or bundled service
- Curated PMP inventory
- Media arbitrage / performance-based margin
- Proprietary tools access
- Bundled software value within client engagements
Products & capabilities
No products with linked sources are available in this view.
Unlock Full Intelligence Profile for Skaze
Get unlimited access to corporate ownership, historical M&A transactions, verified tech stack telemetry, and live market signals in the interactive Knowledge Graph.
Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Skaze
IAB vendor record: 652
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 3
- Declared special feature IDs
- 1
Competitors & alternatives
Track competitor shifts
Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Skaze's competitive landscape.
Omnichannel programmatic adtech suite for advertisers, agencies and retailers.
Cross-channel media platform and managed digital buying partner.
Programmatic media and high-impact creative production specialist.
Tech-enabled advertising agency for dynamic, cookieless omnichannel campaigns.
Independent media consultancy blending commerce activation, measurement, and programmatic buying.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Skaze
What is Skaze?
Skaze is a French omnichannel programmatic trading desk that combines managed media buying with proprietary campaign, analytics and creative tools.
Who uses Skaze?
Its customers are advertisers, brands, agencies and marketing teams that need outsourced programmatic planning, activation, optimisation and reporting.
How does Skaze make money?
It earns revenue mainly from managed service fees for programmatic campaigns, plus consulting, creative work and likely margin on curated publisher inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
Continue your research on Skaze
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.
Unlock full intelligence profile, ownership & live market signals