Skaze

The company operates as a managed programmatic trading desk within a performance-based digital marketing group. It connects to multiple third-party DSPs and ad exchanges to run omnichannel campaigns and layers its own data, targeting and creative tooling on top. Value is created by planning, executing and optimising campaigns for advertisers and agencies, using its internal dashboard, DCO, tag manager and customer data platform to centralise data, personalise creatives and provide transparency over performance.

Rather than selling its tools as independent SaaS products, the firm embeds them in managed service relationships where its teams operate the technology on behalf of clients. This enables it to capture value through superior campaign performance, compliance with local data regulations (including local data hosting), and consolidated reporting and optimisation across channels and platforms.

Skaze is a French programmatic media trading desk that became part of the Olyn performance-based digital marketing group in 2022. It operates multi-channel programmatic campaigns across multiple DSPs and exchanges, using a proprietary tool suite that includes a dashboard, dynamic creative optimisation, a tag manager and a customer data platform, with data hosted on servers in France.

The company serves advertisers and media agencies that want managed omnichannel buying and data-driven campaign optimisation. It earns revenue from media buying margins and performance-based fees (including cost-per-click models), combined with service and management fees for campaign execution, data activation and creative production, delivered by dedicated account and trading teams rather than as standalone self-service SaaS software.