Skaze
Skaze is a french omnichannel programmatic trading desk with proprietary campaign tools.
Analyst Perspective
Skaze is a French programmatic trading desk and digital marketing specialist that combines managed media buying services with a proprietary software layer for campaign orchestration, analytics, DCO, tag management and customer data handling. Its offer is centred on omnichannel programmatic activation across display, video, audio, DOOH and related digital formats, supported by consulting, reporting and creative services. The company makes money primarily from managed programmatic media buying, strategic support and campaign services, with additional monetisation likely coming from performance-based pricing and margin on curated publisher inventory through its private marketplace offer. Its direct customers are advertisers, brands, agencies and enterprise marketing teams that want outsourced programmatic expertise rather than a purely self-serve software product. Skaze is part of Olyn, a performance-based digital marketing group.
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Key insights about Skaze
Category Differentiation
Skaze is not a pure self-serve DSP or a standalone consumer app. It is a B2B programmatic trading desk and services business supported by proprietary campaign tools within the Olyn group.
Skaze: About
Skaze operates a hybrid agency-and-technology model. It provides hands-on programmatic media buying, campaign planning, creative production and reporting services, while using its own software stack to improve execution, transparency and optimisation. This creates value by combining specialist trader expertise with tighter operational control over targeting, delivery and analytics. The business is positioned more as a managed trading desk with proprietary enablement software than as a pure standalone SaaS vendor.
How Skaze Works & Monetises
Business model analysis and core revenue streams
Skaze uses a hybrid monetisation approach. The main revenue stream is managed service income from programmatic media buying and campaign management, likely charged as a percentage of media spend, retainer, or performance-linked fee. It also appears to earn margin from curated publisher inventory through its PMP offer, which uses a performance-based commercial model. Its proprietary tools suite functions mainly as an embedded value-added platform within client engagements rather than a clearly standalone SaaS product, with consulting, creative production and reporting services providing additional service-fee revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Service
Recent Signals (Skaze)
Skaze Leadership and Team Overview
The current version highlights the leadership team at Skaze, including CEO David Levy and Co-Founder Harrys Melki, along with various team members in sales, media trading, technical, creative, marketing, and finance roles.
Read original sourceSkaze est fier de vous annoncer la naissance du groupe Olyn, leader de l’engagement client omnicanal
Gimv accompagne la naissance d’Olyn, un groupe de marketing digital à la performance, centré sur l’engagement client omnicanal.
Read original sourceSkaze: Frequently Asked Questions
What is Skaze?
Skaze is a French omnichannel programmatic trading desk that combines managed media buying with proprietary campaign, analytics and creative tools.
Who uses Skaze?
Its customers are advertisers, brands, agencies and marketing teams that need outsourced programmatic planning, activation, optimisation and reporting.
How does Skaze make money?
It earns revenue mainly from managed service fees for programmatic campaigns, plus consulting, creative work and likely margin on curated publisher inventory.
Company Facts
- Founded
- 2016
- Headquarters
- 44 Avenue Georges Pompidou, Levallois-Perret, 92300, France
- Core Segment
- Agency & Consultancy
- Company Size
- 10–49
- Official Link
- skaze.com