Singtel

Singtel operates a diversified telecom-led model built on network infrastructure, subscription billing and owned customer relationships. It creates value by bundling connectivity, TV and digital services for consumers, then extending those assets into adjacent monetisation layers such as advertising inventory sales, audience targeting based on first-party telecom data, device commerce and embedded instalment finance. Historically, it also participated in software-led adtech via Amobee, adding programmatic media buying and analytics revenue before that business was divested.

Singtel is a Singapore-headquartered telecommunications group that sells consumer and business connectivity services, pay TV and digital services, while also monetising owned media inventory and first-party telecom audience data through its advertising arm. Its products in the supplied data span subscription telecom and entertainment offers such as Singtel TV, CAST and GOMO, alongside Singtel Media, which sells advertising access across the group’s mobile, TV and digital properties.

The company makes money primarily from recurring subscriptions for telecom and media services, supplemented by device sales, instalment financing and advertising revenue. The data also shows that Singtel previously built a broader programmatic advertising capability through Amobee before divesting it, indicating that its current advertising exposure includes both owned-media monetisation and a history of software-enabled adtech operations for brands and agencies.