Sendoso

Sendoso operates a hybrid software-and-services model. It sells a subscription platform that lets business customers automate physical and digital sends from within their existing sales and marketing workflows. Around that core platform, it monetises operational execution through fulfilment, shipping, inventory management, gift marketplace economics, and optional white-glove campaign services. This creates value by linking campaign orchestration, vendor coordination, logistics, and measurement in a single commercial stack.

Sendoso is a private B2B software company that provides a cloud platform for corporate gifting, direct mail, eGift sending, and related campaign automation. Its software integrates with CRM, marketing automation, and sales engagement tools so marketing, sales, ABM, customer success, and revenue teams can trigger sends, personalise outreach, and measure campaign engagement and ROI. The business has expanded beyond pure software into managed campaign services and fulfilment operations, allowing customers to outsource sourcing, packaging, logistics, and execution.

The company makes money through a hybrid model that combines software subscriptions with variable sending-related revenue, including item, handling, shipping, fulfilment, and service fees. Its acquisitions of Alyce and Postal indicate a category-consolidation strategy aimed at expanding scale, global reach, and product depth in gifting and direct mail.