Scentre Group

Scentre Group operates a hybrid commercial property and media owner model. It creates value by aggregating premium retail footfall through its portfolio of Westfield destinations, leasing space to retail tenants, and then layering additional monetisation on top of that audience through digital screens, experiential activations, promotions, and membership-led engagement. The physical estate, consumer traffic, and first-party member relationships reinforce one another, enabling the group to sell both tenancy access and brand access to shoppers.

Scentre Group is an Australian-listed owner and operator of Westfield shopping centres across Australia and New Zealand. Its core business is commercial property operation and monetisation: it leases space to retailers, manages high-footfall shopping destinations, and provides supporting services to tenants. Alongside this, it operates BrandSpace, a retail media and digital out-of-home offering that sells advertising inventory, experiential activations, and programmatic access to audiences within its centres.

The company therefore earns revenue from both physical retail real estate and audience monetisation. Its direct customers are retail tenants, advertisers, brands, and media agencies, while consumers interact with the Westfield destinations, digital directories, and membership programme. Westfield Membership also strengthens first-party audience engagement and supports retailer and advertiser value creation through promotions, events, and repeat visitation.