Rill

Rill is a private B2B software company that provides a metrics-first business intelligence and operational analytics platform. Its product combines a semantic layer, in-memory query serving, dashboarding and developer-oriented BI-as-code workflows so teams can define metrics in SQL, deploy dashboards through Git-based processes and serve real-time analytics with low latency. The company targets data engineers, analytics engineers, BI teams, product analytics teams and enterprises that need embedded or operational dashboards. Rill generates revenue primarily through managed cloud software subscriptions and usage-based consumption pricing. Its commercial model centres on Rill Cloud, where charges scale with compute, storage and data consumption rather than seat count, with enterprise plans adding security, SLAs and larger-scale deployment support. The platform appears positioned as a modern alternative to traditional BI tools such as Looker, Power BI and Tableau, especially for technical teams that want faster performance and code-centric analytics workflows.