Rill
Metrics-first BI platform for real-time dashboards and embedded analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Rill Data, Inc
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- 1543 Mission Street, San Francisco, CA 94103, United States
- Company size
- 10–49
- Market role
- B2B SaaS Provider
- Official website
- rilldata.com
What Rill does
Rill operates a B2B SaaS model built around a managed cloud analytics platform. It creates value by helping technical and analytics teams define governed metrics, serve queries quickly on large datasets and ship dashboards through developer workflows rather than traditional manual BI tooling. The company monetises the hosted deployment, compute and storage layer, while using a free or lower-friction developer entry point to drive adoption before expanding into team and enterprise usage.
Category differentiation
Rill is a business intelligence and analytics software vendor, not a cloud data warehouse or a general-purpose adtech platform. It is best compared with BI and analytics tools such as Looker, Power BI and Tableau rather than infrastructure databases.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Rill is a private B2B software company that provides a metrics-first business intelligence and operational analytics platform. Its product combines a semantic layer, in-memory query serving, dashboarding and developer-oriented BI-as-code workflows so teams can define metrics in SQL, deploy dashboards through Git-based processes and serve real-time analytics with low latency. The company targets data engineers, analytics engineers, BI teams, product analytics teams and enterprises that need embedded or operational dashboards. Rill generates revenue primarily through managed cloud software subscriptions and usage-based consumption pricing. Its commercial model centres on Rill Cloud, where charges scale with compute, storage and data consumption rather than seat count, with enterprise plans adding security, SLAs and larger-scale deployment support. The platform appears positioned as a modern alternative to traditional BI tools such as Looker, Power BI and Tableau, especially for technical teams that want faster performance and code-centric analytics workflows.
Company news briefing
Briefing updated:
Rill has transitioned its core product focus from operational dashboards to "agentic analytics", underscored by a revised brand tagline and the unveiling of its Agentic Architecture. Central to this strategy is the introduction of Metrics SQL, a semantic layer designed for both human and autonomous agent interactions. The company is actively integrating its platform with AI developer tools, specifically Google Antigravity and Claude Code, to facilitate code-driven analytics workflows. Leadership continues under Co-Founders Michael Driscoll and Nishant Bangarwa, supported by a board of prominent data industry advisors.
Business model & monetisation
Rill monetises through a hybrid SaaS subscription and usage-based pricing model. The core platform includes a developer-oriented entry point, while paid cloud plans scale based on consumption metrics such as compute usage, data processed and storage rather than per-seat charges. Enterprise contracts add custom pricing, SLAs, security and production-grade support. This means revenue is generated through recurring software fees plus variable infrastructure consumption.
- Managed cloud analytics platform
- Software Subscription
- Usage-based compute and data consumption
- Pay-per-Use
- Enterprise contracts with SLAs and security features
- Software Subscription
- Embedded analytics and API-driven deployments
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Build fast agentic analytics with Claude Code and Rill
Recorded impact score: 3/5
New blog post promoting integration of Rill with Claude Code for fast agentic analytics.
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Questions about Rill
What is Rill?
Rill is a B2B business intelligence platform that helps teams define SQL metrics, build dashboards as code and serve real-time analytics.
Who uses Rill?
Rill is used by data engineers, analytics teams, BI teams, product teams and enterprises that need operational or embedded analytics.
How does Rill make money?
Rill makes money through managed cloud software subscriptions and usage-based pricing tied to compute, storage and data consumption.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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