Rill
Rill is a metrics-first BI platform for real-time dashboards and embedded analytics.
Analyst Perspective
Rill is a private B2B software company that provides a metrics-first business intelligence and operational analytics platform. Its product combines a semantic layer, in-memory query serving, dashboarding and developer-oriented BI-as-code workflows so teams can define metrics in SQL, deploy dashboards through Git-based processes and serve real-time analytics with low latency. The company targets data engineers, analytics engineers, BI teams, product analytics teams and enterprises that need embedded or operational dashboards. Rill generates revenue primarily through managed cloud software subscriptions and usage-based consumption pricing. Its commercial model centres on Rill Cloud, where charges scale with compute, storage and data consumption rather than seat count, with enterprise plans adding security, SLAs and larger-scale deployment support. The platform appears positioned as a modern alternative to traditional BI tools such as Looker, Power BI and Tableau, especially for technical teams that want faster performance and code-centric analytics workflows.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Rill has transitioned its core product focus from operational dashboards to "agentic analytics", underscored by a revised brand tagline and the unveiling of its Agentic Architecture. Central to this strategy is the introduction of Metrics SQL, a semantic layer designed for both human and autonomous agent interactions. The company is actively integrating its platform with AI developer tools, specifically Google Antigravity and Claude Code, to facilitate code-driven analytics workflows. Leadership continues under Co-Founders Michael Driscoll and Nishant Bangarwa, supported by a board of prominent data industry advisors.
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Key insights about Rill
Category Differentiation
Rill is a business intelligence and analytics software vendor, not a cloud data warehouse or a general-purpose adtech platform. It is best compared with BI and analytics tools such as Looker, Power BI and Tableau rather than infrastructure databases.
Rill: About
Rill operates a B2B SaaS model built around a managed cloud analytics platform. It creates value by helping technical and analytics teams define governed metrics, serve queries quickly on large datasets and ship dashboards through developer workflows rather than traditional manual BI tooling. The company monetises the hosted deployment, compute and storage layer, while using a free or lower-friction developer entry point to drive adoption before expanding into team and enterprise usage.
How Rill Works & Monetises
Business model analysis and core revenue streams
Rill monetises through a hybrid SaaS subscription and usage-based pricing model. The core platform includes a developer-oriented entry point, while paid cloud plans scale based on consumption metrics such as compute usage, data processed and storage rather than per-seat charges. Enterprise contracts add custom pricing, SLAs, security and production-grade support. This means revenue is generated through recurring software fees plus variable infrastructure consumption.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Rill)
Build fast agentic analytics with Claude Code and Rill
New blog post promoting integration of Rill with Claude Code for fast agentic analytics.
Read original sourceOptable Launches AI Agents for Smarter Data Collaboration
Optable unveiled an 'agentic collaboration' initiative that embeds autonomous AI agents into its identity management and data collaboration platform, signaling a new era of AI-assisted data orchestration for advertisers. The feature aims to speed workflows and enable conversations across multiple tech platforms by allowing AI agents to interpret advertiser briefs and audience data, linking campaigns to relevant audiences and even generating new segments. Vlad Stesin, Optable's co-founder and CEO, described it as 'data collaboration in the age of AI.' The approach is expected to improve publisher monetization by better targeting, with agents enabling iterative optimization or upfront accuracy checks. Optable has partnered with Newton Research and Rill Data for measurement insights and targeting data, and Unity's Alex Blum noted that the solution enhances custom audiences with first-party data. The plan envisions a suite of specialized agents (planner, buyer, seller) and allows customers to build their own agents.
Read original sourceDisney+ and Hulu to Merge into One App by 2026
Disney announced during its quarterly earnings call that Hulu will be fully integrated into Disney+ in 2026, delivering a unified app experience. Hulu will remain as a brand and become Disney’s global general entertainment brand, starting this fall, replacing the Star logo in international markets. Disney had already ported Hulu content to Disney+ last spring to support a cable-like bundle. The plan includes bundling Disney+, Hulu, and ESPN Direct for $29.99/month for the first 12 months after ESPN Direct launches on August 21. Separately, ESPN secured a $1.6B deal for exclusive streaming rights to WWE premium live events for five years and will acquire NFL Network and RedZone from the NFL in exchange for a 10% ESPN stake, with seven additional games; ESPN’s CFO highlighted that the financial impact will materialize after closing. Disney also noted Star India’s merger with Reliance, Viacom18, JioCinema, and Hotstar, which influenced results. Q3 revenue rose to $23.7B, with direct-to-consumer up to $6.2B (YoY).
Read original sourceRill: Frequently Asked Questions
What is Rill?
Rill is a B2B business intelligence platform that helps teams define SQL metrics, build dashboards as code and serve real-time analytics.
Who uses Rill?
Rill is used by data engineers, analytics teams, BI teams, product teams and enterprises that need operational or embedded analytics.
How does Rill make money?
Rill makes money through managed cloud software subscriptions and usage-based pricing tied to compute, storage and data consumption.
Company Facts
- Founded
- 2020
- Headquarters
- 1543 Mission Street, San Francisco, CA 94103, United States
- Core Segment
- B2B SaaS Provider
- Company Size
- 10–49
- Official Link
- rilldata.com