Retex

Retex operates a hybrid model combining B2B software and services. It develops and sells proprietary retail platforms used for customer data, omnichannel orchestration, analytics, in-store digitisation and e-commerce, then layers on consulting, implementation, operations and marketing services to deploy and run those systems. Value is created by helping retailers connect physical stores, e-commerce and customer data into a single operating environment, increasing client dependency over time through integrated software and service delivery.

Retex is an Italian retail technology and digital transformation group serving enterprise retailers, supermarket chains, consumer brands and commerce teams. Its business combines proprietary software platforms such as ICONIC, omnichannel operations, business intelligence and e-grocery tools with implementation, managed operations, marketing, performance and advisory services. The company generates revenue from enterprise software licensing or subscriptions, integration projects, consulting engagements and ongoing service retainers.

The company is building a broader retail transformation platform through acquisitions, including Alkemy in Italy and Tier1 Technology in Spain. This suggests a buy-and-build strategy aimed at expanding geographic reach and adding adjacent capabilities in MarTech, commerce, retail software and digital operations, while deepening cross-sell opportunities into large retail clients.