E-Commerce On-Site Merchandising Automation · B2B SaaS Provider · MarTech Vendor
Relay Commerce
Commerce SaaS suite for merchant conversion, retention and subscriptions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Relay Commerce, Inc.
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- United States
- Company size
- 10–49
- Market cluster / sector
- E-Commerce On-Site Merchandising Automation
- Market role
- B2B SaaS Provider · MarTech Vendor
- Official website
- relaycommerce.io
What Relay Commerce does
Relay Commerce creates value by bundling multiple merchant-facing commerce tools into a single software membership aimed at improving conversion, retention and repeat revenue. The company combines acquired and proprietary products, uses shared merchant data and integrations across the suite, and monetises primarily through recurring software subscriptions, with some standalone product pricing and an embedded revenue-capture layer via shipping protection.
Category differentiation
Relay Commerce is a B2B commerce software platform for merchants, not a logistics carrier or parcel relay network. It is distinct from generic retail software vendors because its portfolio centres on merchant conversion, retention and subscription revenue tooling.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Relay Commerce is a private US-based B2B software company focused on e-commerce merchants and direct-to-consumer brands. It sells a suite of merchant tools spanning on-site conversion optimisation, social proof, email and SMS marketing, retention analytics, subscription growth and user-generated content merchandising. Its product portfolio includes Fomo, SalesPop, SmartrMail, Flockler, Peel Insights, Relo, Smartrr, SavedBy and BookThatApp, with several products added through acquisitions.
Business model & monetisation
Relay Commerce monetises through recurring SaaS subscriptions. Its core commercial model is a bundled membership priced by merchant scale and GMV tier, with higher tiers adding broader product access, support and enterprise-style packaging. Some products remain available as standalone subscriptions with lower entry pricing or freemium tiers, and SavedBy adds a performance-linked revenue stream by capturing shipping protection revenue that can offset software fees.
- Bundled Relay membership
- SaaS subscription priced by merchant GMV tier
- Standalone product subscriptions
- Per-product monthly SaaS plans and freemium tiers
- Shipping protection revenue via SavedBy
- Transaction-linked revenue capture / take-rate style monetisation
- Higher-tier support and managed services
- Premium packaging within upper subscription tiers
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Omnichannel commerce software for merchants, retailers and ecommerce brands.
Commerce platform for merchants, payments, POS and ecosystem tools.
Post-purchase and ecommerce operations software for merchants.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior JavaScript Engineer(Senior) | Engineering | Lisbon | |
| Manager, Customer Success(Manager) | Customer Success | Florianópolis |
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Questions about Relay Commerce
What is Relay Commerce?
Relay Commerce is a private B2B software company that provides a suite of e-commerce tools for conversion optimisation, messaging, analytics, subscriptions and retention.
Who uses Relay Commerce?
Its customers are e-commerce merchants, Shopify sellers, direct-to-consumer brands and related marketing, retention and analytics teams.
How does Relay Commerce make money?
It primarily earns recurring revenue from bundled and standalone SaaS subscriptions, with an additional monetisation layer through shipping protection revenue capture.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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