Relay Commerce
Relay Commerce is a commerce SaaS suite for merchant conversion, retention and subscriptions.
Relay Commerce operates in the B2B SaaS Provider segment.
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Distinction
Relay Commerce is a B2B commerce software platform for merchants, not a logistics carrier or parcel relay network. It is distinct from generic retail software vendors because its portfolio centres on merchant conversion, retention and subscription revenue tooling.
- Founded
- 2021
- Headquarters
- United States
- Core Segment
- B2B SaaS Provider
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Relay Commerce
Relay Commerce: About
Relay Commerce creates value by bundling multiple merchant-facing commerce tools into a single software membership aimed at improving conversion, retention and repeat revenue. The company combines acquired and proprietary products, uses shared merchant data and integrations across the suite, and monetises primarily through recurring software subscriptions, with some standalone product pricing and an embedded revenue-capture layer via shipping protection.
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Relay Commerce: Market Position
Relay Commerce is a private US-based B2B software company focused on e-commerce merchants and direct-to-consumer brands. It sells a suite of merchant tools spanning on-site conversion optimisation, social proof, email and SMS marketing, retention analytics, subscription growth and user-generated content merchandising. Its product portfolio includes Fomo, SalesPop, SmartrMail, Flockler, Peel Insights, Relo, Smartrr, SavedBy and BookThatApp, with several products added through acquisitions.
Relay Commerce: Frequently Asked Questions
What is Relay Commerce?
Relay Commerce is a private B2B software company that provides a suite of e-commerce tools for conversion optimisation, messaging, analytics, subscriptions and retention.
Who uses Relay Commerce?
Its customers are e-commerce merchants, Shopify sellers, direct-to-consumer brands and related marketing, retention and analytics teams.
How does Relay Commerce make money?
It primarily earns recurring revenue from bundled and standalone SaaS subscriptions, with an additional monetisation layer through shipping protection revenue capture.
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