RAWG
RAWG is a video game discovery platform with a developer-facing game data API.
Analyst Perspective
RAWG is a gaming media and data company operating under the legal entity Behind the Games, UAB. Its main consumer product is a video game discovery platform that aggregates game metadata, release information, ratings, reviews, curated lists, and browsing tools across platforms. This makes it primarily a content and discovery destination for gamers, while also functioning as a structured catalogue of video game information. Alongside the consumer site, RAWG offers a developer-facing API that licenses access to its game database for third-party applications, developers, studios, and data-driven services. The business appears to monetise through a combination of ad-supported audience traffic on the consumer platform and tiered API access for commercial users. In practice, RAWG creates value by collecting, organising, and exposing gaming metadata in both human-readable and machine-readable forms.
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Key insights about RAWG
Category Differentiation
RAWG is not a game studio, publisher, or game storefront. It is primarily a video game discovery database and related API for accessing structured game information.
RAWG: About
RAWG combines a consumer media property with a B2B data access product. On the consumer side, it attracts gamers through searchable game pages, release calendars, ratings, and discovery features. On the B2B side, it packages the underlying catalogue as an API that external developers and companies can integrate into their own products. This dual model lets RAWG build a data asset once and monetise it in two ways: audience attention and licensed programmatic access.
How RAWG Works & Monetises
Business model analysis and core revenue streams
RAWG monetises through a mixed model. The clearest revenue stream is a freemium API offer with usage tiers: free personal and limited commercial access up to a request cap, with higher-volume commercial usage likely sold through paid plans. The consumer platform is free to end users and is likely monetised through advertising tied to site traffic and engagement. Overall, the company blends ad-supported publishing economics with subscription-style or usage-tier API licensing.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
RAWG: Frequently Asked Questions
What is RAWG?
RAWG is a video game discovery platform and database that also offers an API for accessing structured game metadata.
Who uses RAWG?
Gamers use the public platform to discover and track games, while developers, studios, and data-driven products use the API.
How does RAWG make money?
RAWG appears to earn revenue from tiered API access and likely from advertising on its free consumer platform.
Company Facts
- Founded
- 2017
- Headquarters
- Antakalnio gatvė, Vilnius, Vilniaus Apskritis
- Core Segment
- Publisher & Media Owner
- Company Size
- <10
- Official Link
- rawg.io