RAWG

RAWG combines a consumer media property with a B2B data access product. On the consumer side, it attracts gamers through searchable game pages, release calendars, ratings, and discovery features. On the B2B side, it packages the underlying catalogue as an API that external developers and companies can integrate into their own products. This dual model lets RAWG build a data asset once and monetise it in two ways: audience attention and licensed programmatic access.

RAWG is a gaming media and data company operating under the legal entity Behind the Games, UAB. Its main consumer product is a video game discovery platform that aggregates game metadata, release information, ratings, reviews, curated lists, and browsing tools across platforms. This makes it primarily a content and discovery destination for gamers, while also functioning as a structured catalogue of video game information.

Alongside the consumer site, RAWG offers a developer-facing API that licenses access to its game database for third-party applications, developers, studios, and data-driven services. The business appears to monetise through a combination of ad-supported audience traffic on the consumer platform and tiered API access for commercial users. In practice, RAWG creates value by collecting, organising, and exposing gaming metadata in both human-readable and machine-readable forms.