Rappler
Rappler is a philippine digital news publisher with advertising and reader revenue.
Rappler operates in the Publisher & Media Owner segment.
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Distinction
Rappler is a digital news publisher and media brand, not an ad tech vendor or a pure subscription software company. BrandRap is its branded-content sales unit, not a standalone media agency.
- Founded
- 2011
- Headquarters
- Oranbo, Pasig City, Metro Manila, Philippines
- Core Segment
- Publisher & Media Owner
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Rappler
Rappler: About
Rappler creates and distributes digital journalism, builds audience reach across web, app and video surfaces, and monetises that attention through advertising, sponsorship and branded content. It supplements this with direct reader revenue via paid memberships and adjacent monetisation through events and educational offerings, using its editorial brand and community engagement to deepen loyalty and reduce sole dependence on advertising.
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Ad Format
Rappler: Market Position
Rappler is a Philippine digital publisher focused on news, investigative journalism, data-led reporting and civic engagement. Its core consumer products are the Rappler website, mobile app and video content hub, which distribute editorial content to readers and viewers primarily in the Philippines. The company also operates audience-engagement and learning extensions, including communities, memberships and online educational content.
Rappler: Frequently Asked Questions
What is Rappler?
Rappler is a Philippine digital news publisher focused on investigative journalism, civic reporting, video and community engagement.
Who uses Rappler?
Its audience includes general news readers and supporters of independent journalism, while advertisers and agencies use its BrandRap offering for campaigns.
How does Rappler make money?
It earns revenue from digital advertising, branded content and sponsorships, plus reader memberships such as Rappler+ and smaller adjacent products.
Go deeper into the Rappler ecosystem
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