Raine
Merchant bank advising and investing across sports, media and gaming.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- The Raine Group LLC
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 65 East 55th Street, New York, NY 10022
- Company size
- 201–500
- Official website
- raine.com
What Raine does
Raine combines advisory services with principal investing. It creates value by originating sector-specific relationships in sports, media, music, gaming and TMT, monetising these relationships through transaction advisory mandates and by investing fund and balance-sheet capital into growth-stage companies and media assets. Its merchant bank model benefits from domain expertise, founder access, and a feedback loop between advisory visibility and investment sourcing.
Category differentiation
Raine is a merchant bank and private investment firm, not an adtech platform, media owner or software vendor. It advises and invests in companies rather than selling consumer products or operating a publisher platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
The Raine Group LLC is a private merchant bank and investment firm focused on sports, content, music, gaming and broader technology, media and telecommunications. It provides advisory services on transactions and strategic matters while also deploying principal capital through growth equity funds and direct investments. Public materials and transaction history show activity spanning advisory, fund management and ownership stakes in media and entertainment-related businesses.
Company news briefing
Briefing updated:
The Raine Group has participated in a $90 million funding round for ZBD, a financial infrastructure platform specialising in embedded payments for the video games sector. This capital supports the development of player-focused tools, including peer-to-peer marketplaces and automated reward systems. The move reinforces Raine’s strategic focus on the monetisation of high-engagement gaming IP and digital player economies. By enabling two-way financial relationships between publishers and creators, Raine continues to expand its footprint in the "attention assets" sector, capitalising on the growing institutional demand for gaming-related capital flows.
Business model & monetisation
Raine monetises through advisory and transaction-related service fees, plus investment-related economics tied to managing and deploying capital. Its commercial model includes fees from corporate finance and strategic advisory engagements, fund-based management economics from growth equity vehicles, and returns from principal investments and exits.
- M&A and strategic advisory fees
- Service Fee
- Fund management fees
- Service Fee
- Investment gains and realised exits
- Percentage Take-Rate
- Co-investment and principal balance-sheet returns
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ZBD unveils embedded financial platform for games
Embedded finance / Payments in gaming · Recorded impact score: 3/5
ZBD (Zebedee) revealed a platform of embedded financial infrastructure for video games, including products named Embedded Accounts, Embedded Payouts, Embedded Rewards and Branded Debit Cards. The offering is designed to support money flowing into games, through player economies, and back out to players and creators — enabling deposits, real-money peer-to-peer marketplaces, creator-economies, compliant cash-outs, and payouts via bank accounts, Cash App, gift cards and push-to-card. ZBD said it has raised $90 million from investors including RAINE, Square Enix and Lakestar, and is a licensed payment provider across most US states and the EEA. Gordon Thornton, ZBD chief commercial officer, framed the move as enabling two-way financial relationships between players and publishers.
- ZBD revealed an embedded financial infrastructure platform for games with multiple products.
- Products announced include Embedded Accounts, Embedded Payouts, Embedded Rewards and Branded Debit Cards.
Explore company relationships
Questions about Raine
What is Raine?
Raine is a private merchant bank that provides advisory services and principal investments focused on sports, content, music, gaming and adjacent TMT sectors.
Who uses Raine?
Its direct clients are founders, boards, executives, shareholders, portfolio companies and institutional investors operating in media, entertainment, sports, gaming and technology.
How does Raine make money?
It earns advisory fees from transactions and strategic mandates, management economics from investment funds, and returns from principal investments and exits.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
24 publicly documented primary sources and citations linked across the market graph.
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