GP Bullhound

Bridgepoint kauft Anteile am Programmatic-Spezialisten MiQ

Bridgepoint has taken a stake in MiQ, a global programmatic media trading specialist, purchasing shares from former investors ECI Partners and GP Bullhound. The deal values MiQ at about $900 million, with some reports citing a $1 billion valuation. MiQ, founded in 2010 in London by Gurman Hundal and Lee Puri, combines programmatic media buying with data analytics and has grown to more than 1,000 employees across 22 offices, with most revenue generated in North America. In 2021, MiQ reported global revenue of $465 million and profit of $45.4 million. Bridgepoint’s investment is framed as supporting MiQ’s growth and internationalization, and may enable acquisitions, particularly in Contextual Advertising and Connected TV, with a regional focus on Continental Europe or the APAC region. The founders are retaining some shares, while the exit by the previous investors after about five years aligns with typical PE timelines. Bridgepoint oversees about $32 billion in assets.

ATT Is A Level Setter; Private Click Measurement Comes To Safari

The article discusses how Apple’s App Tracking Transparency (ATT) framework affects ad-tech investors and measurement practices. It highlights Apple’s WebKit team adding private click measurement (PCM) in the iOS 15.2 developer beta, enabling attribution of campaigns across sites without exposing user-level data. PCM is currently available only to iOS beta developers using SFSafariViewController, making it a limited, early-stage capability (reminiscent of SKAdNetwork in 2018). The piece notes ATT's impact on small developers and attribution engines like Facebook, Snapchat, and Twitter, pushing a shift toward organic growth and refined lifetime value calculations. It also references Unity’s IPO about a year earlier and suggests a broader industry move toward valuing local, loyal users over broad targeting amid heightened privacy protections. Overall, PCM represents a potential standard for Safari/iOS advertising, though practical adoption remains nascent.

Media iQ Announces Significant Investment Round from ECI Partners - ExchangeWire.com

Media iQ announced a significant investment from private equity firm ECI Partners, taking a minority stake for an undisclosed sum. Founded in 2010 by Gurman Hundal and Lee Puri, Media iQ has about 350 employees across 12 offices and has recently launched in Singapore. The funds aim to accelerate growth across commercial, product, and people pillars. The company plans to expand to five US offices by the end of 2017 and to explore expansion in the Middle East and India. Media iQ’s AiQ analytics platform processes over one trillion data points per day and has released the AiQx planning tool. Tom Wrenn, head of TMT at ECI Partners, will join the Media iQ board as part of the deal.