PosterBooking
PosterBooking is a cloud digital signage software for remote screen management.
Analyst Perspective
PosterBooking is a UK-based B2B software company providing cloud-based digital signage software for organisations that need to upload, schedule and remotely manage content across multiple screens. Its platform supports common display hardware rather than requiring proprietary devices, and includes screen management, playlist scheduling, synchronised playback, device monitoring and emergency update capabilities. It also offers a white-label version for resellers and agencies that want to launch their own branded signage software offering. The company primarily makes money through a freemium SaaS model: a free tier drives adoption, while paid subscriptions unlock more screens, enterprise controls and white-label functionality. Its customers include SMBs, multi-site businesses, retailers, restaurants, schools, healthcare providers, enterprise operators, and channel partners such as resellers and integrators.
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Key insights about PosterBooking
Category Differentiation
PosterBooking is a digital signage software platform, not a media owner, billboard operator or ad network. It provides the software layer for managing screens rather than selling advertising inventory itself.
PosterBooking: About
PosterBooking operates as a B2B SaaS provider of digital signage management software. It creates value by giving organisations a central cloud dashboard to control content across distributed displays, reducing on-site operational effort and enabling scalable screen networks on low-cost hardware. The business also extends distribution through a white-label reseller model, where partners use PosterBooking’s infrastructure to sell branded signage software under their own name.
How PosterBooking Works & Monetises
Business model analysis and core revenue streams
PosterBooking uses a freemium subscription model. A permanent free plan lowers adoption friction for smaller deployments, while paid SaaS tiers charge for additional screens, higher usage limits and advanced features such as enterprise controls, support and white-labelling. A second monetisation layer comes from reseller and white-label licensing, where partners pay for access to the underlying platform and scale usage while keeping their own downstream client revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (PosterBooking)
User Count Increase
Join over 71,823 users in over 130 countries who are powering their digital signage screens using PosterBooking.
Read original sourceSay HELLO to Channels! - New Channels feature for making layouts on digital signage screens
This guide will help you maximise layout effectiveness on your digital signage screens with the new 'Channels' feature.
Read original sourcePosterBooking Release Log
Release Notes for Posterbooking Android App Version 6.16.3 New release October 22nd Version v6.16.4 1....
Read original sourcePosterBooking: Frequently Asked Questions
What is PosterBooking?
PosterBooking is a cloud-based digital signage platform that helps organisations manage content across screens remotely.
Who uses PosterBooking?
It is used by SMBs, enterprises, retailers, restaurants, schools, healthcare providers, outdoor display operators, and reseller partners.
How does PosterBooking make money?
It makes money through freemium-to-paid SaaS subscriptions, screen-based tiering, enterprise plans and white-label platform fees.
Company Facts
- Founded
- 11 August 2020
- Headquarters
- 275 Featherstall Road North, Oldham, England, OL1 2NJ
- Core Segment
- MarTech Vendor
- Company Size
- <10
- Official Link
- posterbooking.com