PO

PosterBooking

Cloud digital signage software for remote screen management.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
POSTER BOOKING LTD
Entity type
COMPANY
Founded
11 August 2020
Headquarters
275 Featherstall Road North, Oldham, England, OL1 2NJ
Company size
<10
Market role
MarTech Vendor
Official website
posterbooking.com

What PosterBooking does

PosterBooking operates as a B2B SaaS provider of digital signage management software. It creates value by giving organisations a central cloud dashboard to control content across distributed displays, reducing on-site operational effort and enabling scalable screen networks on low-cost hardware. The business also extends distribution through a white-label reseller model, where partners use PosterBooking’s infrastructure to sell branded signage software under their own name.

Category differentiation

PosterBooking is a digital signage software platform, not a media owner, billboard operator or ad network. It provides the software layer for managing screens rather than selling advertising inventory itself.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

PosterBooking is a UK-based B2B software company providing cloud-based digital signage software for organisations that need to upload, schedule and remotely manage content across multiple screens. Its platform supports common display hardware rather than requiring proprietary devices, and includes screen management, playlist scheduling, synchronised playback, device monitoring and emergency update capabilities. It also offers a white-label version for resellers and agencies that want to launch their own branded signage software offering. The company primarily makes money through a freemium SaaS model: a free tier drives adoption, while paid subscriptions unlock more screens, enterprise controls and white-label functionality. Its customers include SMBs, multi-site businesses, retailers, restaurants, schools, healthcare providers, enterprise operators, and channel partners such as resellers and integrators.

Business model & monetisation

PosterBooking uses a freemium subscription model. A permanent free plan lowers adoption friction for smaller deployments, while paid SaaS tiers charge for additional screens, higher usage limits and advanced features such as enterprise controls, support and white-labelling. A second monetisation layer comes from reseller and white-label licensing, where partners pay for access to the underlying platform and scale usage while keeping their own downstream client revenue.

Core digital signage subscriptions
Software Subscription
White-label platform access
Software Subscription
Usage expansion via additional screens
Software Subscription
Enterprise-grade feature tiers
Software Subscription

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

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Questions about PosterBooking

What is PosterBooking?

PosterBooking is a cloud-based digital signage platform that helps organisations manage content across screens remotely.

Who uses PosterBooking?

It is used by SMBs, enterprises, retailers, restaurants, schools, healthcare providers, outdoor display operators, and reseller partners.

How does PosterBooking make money?

It makes money through freemium-to-paid SaaS subscriptions, screen-based tiering, enterprise plans and white-label platform fees.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

18 publicly documented primary sources and citations linked across the market graph.

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