PosterBooking

The company operates a horizontal SaaS business that turns commodity hardware (Fire TV/Signage Sticks, Android boxes, Raspberry Pi, Windows PCs) into remotely managed digital signage endpoints. Value is created by simplifying deployment, centralised control, and content scheduling for networks of screens across locations, reducing the need for bespoke signage hardware and on-premise systems.

Revenue is generated via a tiered subscription structure: a free tier for up to 10 screens to lower adoption friction; per-screen monthly fees from the 11th screen onwards for smaller and mid-sized networks; and higher flat-fee “Business Pro” and “Enterprise Plus” tiers that offer unlimited screens, white-labelling, enhanced security, reporting, dedicated servers, and support. The firm also captures additional value through bundled hardware offers (re-selling or facilitating purchase of an Amazon Signage Stick with an included year of a premium subscription) and potential enterprise implementation or custom infrastructure work.

POSTER BOOKING LTD is a UK-based software company providing cloud digital signage management for TV and display screens via low-cost devices such as Amazon Fire TV/Signage Stick and Android players. Its platform enables users to upload media, schedule playlists, monitor screens remotely, and manage multi-screen networks from a central dashboard, including white-label and enterprise features.

The company monetises through a freemium SaaS model where the first 10 screens are free, then charges per-screen subscription fees and higher-tier flat monthly plans that unlock unlimited screens and advanced capabilities. Customers are primarily small and medium businesses and organisations that operate multiple displays, including retail, hospitality, restaurants, education, healthcare, and corporate communications teams, along with larger enterprises managing extensive signage networks.