Postbank

Netflix KPI Wars: Time, Engagement, and IPs

DWDL published an Industry podcast episode on 14 August 2026 in which hosts Hanna Huge and Andrea Zuska analyze how streaming success for Netflix is measured in 2026. The piece notes that Netflix reported record revenues and maintained planned profitability, yet market debates center on engagement, attention metrics, and the strength of Netflix-owned IP. The podcast examines whether reported KPIs can quantify engagement, how streaming attention is measured (including German market data), which Netflix originals performed well in H1 2026, the idea of a second-season slump, and whether claims about Netflix's IP weakness hold up numerically. The article links to external sources including Luminate reports and the Postbank Digitalstudy 2026.

Banks Shift to Experience-Driven Marketing

A commentary by Catrin Bialek published July 8, 2026 on HORIZONT argues that financial brands are moving away from product-led emotional messaging and instead build emotional bonds through special experiences. The piece cites a new cooperation between Commerzbank and ticket seller Eventim as an example of banks using privileged event access and moments to differentiate in commoditized retail banking. The article frames this strategic shift as a deliberate marketing move toward experiential partnerships.

Commerzbank partners with Eventim for concert access

Commerzbank and its sister bank Comdirect are partnering with ticket seller Eventim to offer customers preferred access and attractive conditions for concerts. The banks are launching the initiative together with payment partner Visa (announcement text is partially truncated). The move is presented as a way for the financial services group to create memorable customer experiences and benefit commercially, a strategy noted as similar to rival Postbank's recent music-club activities. The story was published by Horizont on 2026-07-07 and authored by Catrin Bialek.