Pointerpro

Pointerpro operates a B2B SaaS model centred on assessment workflow automation. Customers subscribe to its cloud platform to create surveys and assessments, collect responses, score results and generate branded reports at scale. The software creates value by replacing manual survey administration and report production with templated, repeatable workflows. The company supplements software revenue with implementation and customisation services for clients that need migration, setup, bespoke scoring logic or managed deployment.

Pointerpro is a Belgian B2B software company that provides a cloud platform for creating online assessments, surveys and questionnaires, then automatically generating personalised PDF reports and managing assessment distribution. Its product combines questionnaire building, scoring logic, dashboarding, white-labelled delivery, integrations and API access, positioning it as an end-to-end workflow tool for organisations that use assessments as part of consulting, HR, learning, coaching or customer-facing processes.

The company makes money primarily through SaaS subscriptions, with pricing that scales by usage and feature access, and secondarily through professional services for implementation, migration, custom report configuration and support. Its direct customers are businesses rather than consumers, particularly consultancies, HR and L&D teams, professional services firms and enterprises that need repeatable assessment and reporting workflows.