Pointerpro
B2B assessment software with automated personalised reporting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OBJECTIVE7 BV
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Prins Boudewijnlaan 218A, 2650 Edegem, Belgium
- Company size
- 10–49
- Market role
- B2B SaaS Provider
- Official website
- pointerpro.com
What Pointerpro does
Pointerpro operates a B2B SaaS model centred on assessment workflow automation. Customers subscribe to its cloud platform to create surveys and assessments, collect responses, score results and generate branded reports at scale. The software creates value by replacing manual survey administration and report production with templated, repeatable workflows. The company supplements software revenue with implementation and customisation services for clients that need migration, setup, bespoke scoring logic or managed deployment.
Category differentiation
Pointerpro is not a generic consumer survey app or a market research panel provider. It is a B2B assessment and automated reporting platform used by organisations to operationalise structured questionnaires and deliver branded reports.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pointerpro is a Belgian B2B software company that provides a cloud platform for creating online assessments, surveys and questionnaires, then automatically generating personalised PDF reports and managing assessment distribution. Its product combines questionnaire building, scoring logic, dashboarding, white-labelled delivery, integrations and API access, positioning it as an end-to-end workflow tool for organisations that use assessments as part of consulting, HR, learning, coaching or customer-facing processes. The company makes money primarily through SaaS subscriptions, with pricing that scales by usage and feature access, and secondarily through professional services for implementation, migration, custom report configuration and support. Its direct customers are businesses rather than consumers, particularly consultancies, HR and L&D teams, professional services firms and enterprises that need repeatable assessment and reporting workflows.
Company news briefing
Briefing updated:
Pointerpro has formalised its leadership transition as Bart Vanden Wyngaerd assumes executive control from Mark Penson, who remains a senior advisor. The organisation is refining its technical capabilities in complex assessment scoring and automated reporting, specifically targeting DEI and HR decision-making workflows. Recent personnel adjustments, including the evolution of support roles into professional services, indicate a focus on enhancing technical client support alongside the development of weighted benchmarking methodologies within its core platform.
Business model & monetisation
The company uses a recurring subscription model with tiered SaaS plans based on usage levels, response volumes and feature access. Higher-value deployments appear to involve custom quotation for advanced reporting, distribution and enterprise needs. In addition to software subscriptions, Pointerpro generates service revenue from onboarding, migration, implementation, training and bespoke assessment/report setup delivered by its professional services team.
- Core platform subscriptions
- Software Subscription
- Enterprise and advanced plan contracts
- Software Subscription
- Professional services and implementation
- Service Fee
- Migration and custom configuration work
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Full Stack Developer (Belgium only)(Mid-Level) | Engineering & Development | Belgium | |
| Full Stack Developer(Mid-Level) | Engineering & Development | Remote | |
| Digital Marketing Internship(Intern) | Marketing | Remote / Unspecified |
Explore company relationships
Questions about Pointerpro
What is Pointerpro?
Pointerpro is a B2B cloud platform for building assessments, surveys and questionnaires, then automatically generating personalised reports and distributing them at scale.
Who uses Pointerpro?
Its users are mainly consultancies, HR and L&D teams, professional coaches, marketing teams and enterprises that run recurring assessment or survey workflows.
How does Pointerpro make money?
It earns revenue from recurring SaaS subscriptions and from paid professional services such as implementation, migration, training and custom configuration.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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