Wir sind der PLAN
Independent brand and media agency for impact-driven brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- PLAN Marken- & Mediaagentur GmbH
- Entity type
- COMPANY
- Headquarters
- Germany
- Market role
- Agency & Consultancy
- Official website
- wirsindderplan.de
What Wir sind der PLAN does
The business model is a specialist agency model. The company sells strategic consulting and execution support across two linked service lines: brand strategy and media planning. It creates value by helping companies define positioning and messaging, then translating that strategy into data-informed media plans intended to improve reach, attention, and commercial outcomes.
Category differentiation
This company is an independent German agency, not a software vendor or adtech platform. It sells managed brand strategy and media planning services rather than SaaS tools or owned media inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
PLAN Marken- & Mediaagentur GmbH, trading as Wir sind der PLAN, is an independent German brand and media agency. The company combines strategic brand consultancy with data-based media planning, serving impact-driven brands and marketing teams that need clearer positioning, differentiated messaging, and more efficient campaign planning. Its work centres on managed services rather than software products. The company generates revenue through professional services tied to brand strategy, media planning, and integrated advisory engagements. Its customers are businesses that buy external expertise to shape brand narratives and allocate media budgets more effectively. The operating model is consultancy-led, with value created through strategic planning, channel selection, and measurable campaign efficiency.
Business model & monetisation
The company monetises through service fees for managed strategic work. Commercial structures include project-based fees for discrete brand or campaign assignments, ongoing retainer arrangements for advisory support, and bundled strategy packages combining brand consultancy with media planning. Revenue comes from professional services rather than software subscriptions, licensing, or media inventory ownership.
- Brand consulting engagements
- Service Fee
- Media planning engagements
- Service Fee
- Integrated strategy packages
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Werkstudent:in Webinare & Events (Mensch)(Intern) | Marketing & Growth | München | |
| Mediaplaner:in (Mensch)(Mid-Level) | Marketing & Growth | München |
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Questions about Wir sind der PLAN
What is Wir sind der PLAN?
Wir sind der PLAN is the trading name of PLAN Marken- & Mediaagentur GmbH, an independent German brand and media agency focused on brand consultancy and data-based media planning.
Who uses Wir sind der PLAN?
Its customers are business clients, especially impact-driven brands and marketing teams that need positioning, messaging, and media planning support.
How does Wir sind der PLAN make money?
It makes money through professional service fees, including project work, retainers, and integrated advisory packages for brand strategy and media planning.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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