Oraki

Oraki operates a hybrid ad tech and services model focused on publisher-side monetisation. It creates value by reducing technical complexity in ad stack deployment, improving yield across programmatic and direct revenue sources, and supplying specialist operational support that many publishers do not maintain in-house. Its proprietary tools act as an enablement layer, while managed services deepen customer relationships and create recurring operational dependency.

Oraki is an Ireland-based publisher monetisation company that provides ad technology and managed revenue services to digital publishers and media owners. Its offering combines proprietary software such as Fusion and sTag, which simplify deployment of publisher ad stacks through a single tag, with hands-on services including publisher revenue management, media audits, consultancy, trust and safety support, programmatic direct deal activation, and special ad format implementation. The company also acts as a certified Google Ad Manager 360 reseller in Europe and EMEA.

Oraki makes money through a mix of software-enabled monetisation support, managed service fees, consulting fees, and likely revenue-share arrangements tied to publisher advertising income or uplift. Its direct customers are publishers, media owners, ad operations teams, and publisher-side commercial leaders rather than advertisers or consumers.