OpenMoves
Performance marketing agency with proprietary email automation software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OpenMoves, LLC
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- United States
- Company size
- 10–49
- Market role
- Agency & Consultancy
- Official website
- openmoves.com
What OpenMoves does
OpenMoves creates value by combining outsourced digital marketing execution with owned software. Its agency arm manages paid acquisition, SEO, social, creative and lifecycle marketing for business clients that lack the internal resources or specialist expertise to run these functions at a high level. Its software arm, OM3, provides email marketing and automation tools that clients can use on a self-service basis or alongside managed execution from the agency. This hybrid structure supports client acquisition through services, platform adoption through existing relationships, and retention through integrated delivery across channels.
Category differentiation
OpenMoves is a performance marketing agency and email marketing software operator, not a general-purpose CRM or standalone enterprise marketing cloud. It is also distinct from its parent company, Ionik Corporation, which owns the business but is not the OpenMoves operating brand.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OpenMoves is a United States-based performance marketing agency that sells managed services across paid media, SEO, social media, creative production and lifecycle email marketing. The company primarily serves businesses, e-commerce brands and in-house marketing teams that want outsourced customer acquisition, conversion and retention support. Its commercial model is service-led, with campaign planning, execution and optimisation delivered on an ongoing basis. The company also operates OM3, a proprietary email marketing and automation platform. That gives OpenMoves a secondary MarTech profile alongside its agency business, allowing it to monetise both software subscriptions and hybrid service-plus-software engagements. OpenMoves has been owned by Ionik Corporation since PopReach acquired it in April 2023 and later renamed the parent entity in November 2024.
Business model & monetisation
OpenMoves monetises through a hybrid agency and SaaS model. Its primary revenue comes from managed-service fees for paid media, SEO, social media, creative production and email marketing engagements, typically structured as recurring retainers or scope-based service contracts tied to execution and optimisation. A secondary revenue stream comes from OM3, its proprietary email marketing platform, which is sold on a SaaS subscription basis with usage- and feature-based scaling, including entry-level pricing from free tiers. The company also captures blended revenue through hybrid arrangements that combine software access with strategic and production support.
- Managed paid media services
- Service Fee
- SEO and organic growth services
- Service Fee
- Email marketing managed services
- Service Fee
- OM3 email platform subscriptions
- Software Subscription
- Creative and social media services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Graphic Designer w/ Motion Design Experience(Mid-Level) | Creative | Remote | |
| Email Marketing Specialist(Mid-Level) | Email Marketing | Remote | |
| Team Lead, Paid Media(Lead) | Pay-Per-Click | Remote | |
| Senior SEO Specialist(Senior) | Search Engine Optimization | Remote |
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Questions about OpenMoves
What is OpenMoves?
OpenMoves is a performance marketing agency that provides paid media, SEO, social, creative and email marketing services, and it also operates the OM3 email automation platform.
Who uses OpenMoves?
OpenMoves is used by SMBs, e-commerce companies, middle-market brands and in-house marketing teams that need outsourced acquisition, retention and lifecycle marketing support.
How does OpenMoves make money?
OpenMoves makes money from managed-service fees for digital marketing work and from SaaS subscription revenue generated by its OM3 email marketing platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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