OMS

OMS operates a business-to-business programmatic advertising platform focused on the sell side. It connects publishers’ desktop, mobile, video and CTV inventory to multiple programmatic demand sources through its SSP and ad-server stack, handling real-time bidding, tag-based and header-bidding integrations, and Google MCM access. The company adds value by providing yield optimisation algorithms, ad-quality controls, and curated audience and inventory packages (for example, local news and finance) that can attract higher-value advertiser budgets.

Value creation centres on increasing publishers’ effective CPMs, fill rates and access to premium demand while simplifying ad operations and quality management. OMS’s curated vertical exchanges and local or finance-focused audience products aim to better match advertiser demand with relevant publisher supply. As a subsidiary of Brightcom Group, OMS functions as a specialised technology and monetisation unit within a broader digital advertising group structure.

Online Media Solutions (OMS) is an Israel-based advertising technology company and a wholly owned subsidiary of Brightcom Group. It operates a programmatic supply-side platform (SSP) branded as Compass, alongside an ad-server optimisation engine, ad-quality protection tools, and curated audience packages focused on verticals such as local news and finance.

OMS generates revenue by managing and monetising digital advertising inventory for web and app publishers. It integrates with programmatic demand sources, including OpenRTB and header bidding, provides Google Multiple Customer Management (MCM) access, and uses AI-based optimisation to maximise yield. Its direct customers are publishers and media owners, while advertisers and agencies access inventory through programmatic channels and curated audience products routed via OMS’s platform. A UK legal entity appears dissolved, but the core Israeli operation remains referenced as active within Brightcom’s structure.