RMS

The company operates as a centralised radio and digital audio advertising sales house. It aggregates inventory from shareholder and partner radio stations and digital audio services (streams, web radio, podcasts, smart devices) into standardised products that can be bought nationally or regionally. It enhances this supply with an audio data management platform to create audience segments and enable targeted, programmatic and dynamic creative campaigns.

Value is created for broadcasters and other audio publishers by monetising their inventory at scale and providing access to national advertisers, and for advertisers and agencies by offering simplified access to large, unified reach across multiple audio environments with consistent formats, data, booking and reporting. Revenue is primarily derived from selling this inventory and related data/creative capabilities, with the company retaining a margin between advertiser spend and payouts to inventory owners.

RMS Radio Marketing Service is a German radio and digital audio advertising sales house owned by a consortium of commercial radio broadcasters. It aggregates linear radio, webradio, streaming, podcast and related digital audio inventory into national and regional advertising products, and provides tools for data-driven targeting, dynamic audio creatives and campaign management.

The company generates revenue by selling audio advertising inventory and related services to advertisers, media agencies and programmatic buyers, priced mainly on a cost‑per‑thousand contacts basis with surcharges for targeting and premium formats. Its direct customers are brand advertisers, agencies and trading desks; shareholder radio stations act as supply partners rather than buyers.