COMPANYOKTA

Okta

Okta is a cloud identity and access management software for enterprises.

Analyst Perspective

Okta, Inc. is a public B2B SaaS company that provides cloud identity and access management software. Its core platform covers workforce identity for employees, contractors and partners, plus customer identity for developers and enterprises building customer-facing applications. Core capabilities include single sign-on, multi-factor authentication, lifecycle management, identity governance, privileged access, API access management and fraud protection. Auth0 functions as Okta’s developer-focused customer identity platform, while the Okta Integration Network extends the platform through prebuilt third-party integrations. Okta generates most of its revenue from recurring software subscriptions sold to enterprises, with additional income from professional services, support and success plans. Its direct buyers are enterprise IT, security, identity and digital product teams rather than consumers, even where the software manages end-user identities. The company’s value proposition is centralising authentication, access control and identity lifecycle management in a unified cloud platform with a large integration ecosystem.

Analyst Signal Briefing

Updated: 7 Aug 2026

Okta is accelerating its expansion into the AI agent control layer by acquiring identity security startup Permiso for approximately $200 million, a move designed to secure non-human identities and autonomous workflows. This acquisition complements Okta’s participation in the Nvidia-led Open Secure AI Alliance and its strategic investment in AI infrastructure firm Sapiom. Furthermore, through collaborations such as Automation Anywhere’s EnterpriseClaw, Okta is integrating its identity controls into agentic automation platforms, solidifying its role in governing how AI agents are authorised and monitored across enterprise environments.

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Category Differentiation

Okta is an enterprise identity and access management software company, not a general cloud infrastructure provider or consumer social platform. It sells identity software and related services to organisations, even when its tools authenticate end users.

Okta: About

Okta operates a recurring-revenue enterprise software model centred on cloud identity infrastructure. It sells workforce identity and customer identity products as subscription SaaS, adds modular security and governance capabilities to increase account value, and supports adoption through professional services and success plans. Value is created by becoming the control layer for authentication, access and identity lifecycle processes across a customer’s application estate, which raises deployment breadth and retention over time.

How Okta Works & Monetises

Business model analysis and core revenue streams

Okta monetises through subscription SaaS contracts across workforce identity and customer identity products. Workforce products are commonly priced per user with annual commitments, while customer identity products use tiered pricing based on usage such as monthly active users and enterprise base packages. Additional revenue comes from premium modules, add-on security and governance capabilities, professional services, support and customer success subscriptions.

Revenue Channels

Workforce identity subscriptionsSoftware Subscription
Customer identity subscriptionsSoftware Subscription
Professional servicesService Fee
Success plans and supportSoftware Subscription

Side-by-Side Comparisons

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Products & Services in Categories

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Okta: Key Subsidiaries & Acquisitions

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Okta: Key Competitors & Alternatives

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Recent Signals (Okta)

https://martechseries.com/feed/Aug 6, 2026

Sapiom Raises $35M Series A for AI Agent Infrastructure

Sapiom, an AI infrastructure company for building and operating autonomous agents, announced a $35 million Series A funding round led by Dragonfly with participation from Accel, Gradient, Coinbase Ventures, Operator Collective, Formus Capital, and VanEck Ventures and continued support from Okta Ventures, Menlo Ventures, Anthropic, and Array Ventures. The round follows a $15 million seed six months earlier and brings total funding to $50 million. Alongside the financing Sapiom launched Sapiom Router, Sapiom Agent Studio, and Sapiom Runtime. The company says it has processed over 270 million transactions and supports more than 100,000 agent runs per day.

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techcrunchAug 4, 2026

Nvidia-led OSAA launches SAFE working group

Nvidia has spearheaded the Open Secure AI Alliance (OSAA), an industry group that has grown to over 120 companies in its first week and created the Shared AI Findings Exchange (SAFE) working group. SAFE has published proposals for open comment, with the Linux Foundation managing the proposals. Members convened at Black Hat in Las Vegas while contributing open-source tools and components — examples include Nvidia’s Garak LLM vulnerability scanner, Okta’s agent identity work, Red Hat’s agent governance efforts, and Amazon’s Strands Agents and Cedar authorization language. The membership list includes large enterprise names such as Adobe, BlackRock, Cisco, Intel, Microsoft, Visa and Hugging Face; notable nonparticipants so far include Anthropic, OpenAI and Google. The alliance and its rapid activity follow an industry debate about U.S. policy toward Chinese open-weight models and an open letter urging U.S. support for open-source AI.

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techcrunchJul 30, 2026

Okta to acquire AI security startup Permiso for ~$200M

Okta has agreed to acquire AI identity security startup Permiso Security in a deal valued at just under $200 million, structured as an almost all-cash transaction, according to a source. Okta did not disclose terms publicly; the acquisition is expected to close in the third quarter of Okta's fiscal 2027, subject to customary conditions. Permiso, founded by former FireEye executives Paul Nguyen and Jason Martin and emerged from stealth in 2022, builds tools to detect suspicious activity and monitor AI agents and machine identities. The startup has raised roughly $29 million to date, including an $18.5 million Series A in April 2024 led by Altimeter Capital. Okta said the deal will extend its identity threat detection and response capabilities to better secure AI agents and non-human identities.

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Okta: Frequently Asked Questions

What is Okta?

Okta is a public enterprise software company that provides cloud identity and access management products such as SSO, MFA, lifecycle management, CIAM and identity governance.

Who uses Okta?

Okta is used by enterprise IT and security teams, identity administrators, developers, product teams and organisations managing workforce or customer identities.

How does Okta make money?

Okta makes money primarily through recurring SaaS subscriptions for identity products, plus professional services, support and customer success plans.

Company Facts

Headquarters
United States
Core Segment
B2B SaaS Provider
Official Link
okta.com