Nubank

Nubank operates a digital banking model built on app-based customer acquisition, low-cost service delivery and product expansion across payments, credit, deposits, business banking and investments. It creates value by using a unified mobile interface and digital infrastructure to reduce branch and servicing costs, attract high user volumes with low-fee entry products, and then monetise customers through higher-value financial products over time.

Nubank is a Brazil-headquartered digital financial services company operating a mobile-first banking and payments platform under the Nu Holdings corporate structure. It serves retail consumers with digital accounts, cards, payments, savings and investment access through a single app, while also offering banking and card products for small businesses. The group has expanded beyond basic banking into wealth products and financial media, including the Easynvest acquisition and the InvestNews publisher property.

The company makes money primarily from financial services economics rather than software licensing: interest income on credit and lending, card interchange, premium subscription fees, and cross-sold investment and business finance products. Its paying users are principally consumers and SMEs in Latin America, with explicit activity in Brazil, Mexico and Colombia.